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NTIS 바로가기패션비즈니스 = Fashion business, v.25 no.5, 2021년, pp.149 - 162
임세원 (성균관대학교 의상학과) , 한상인 (성균관대학교 의상학과) , 황선진 (성균관대학교 의상학과)
Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consume...
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