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NTIS 바로가기한국게임학회 논문지 = Journal of Korea Game Society, v.21 no.6, 2021년, pp.3 - 12
이형일 (동국대학교 경영학과) , 김지헌 (세종대학교 경영학부)
In this study, we verified the relationship of major variables that affect brand awareness, brand image and brand loyalty in the game industry. Six hypotheses for five variables were established and tested using K-BPI data. Distribution accessibility had the only significant effects on brand awarene...
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