최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기지식경영연구 = Knowledge Management Research, v.22 no.4, 2021년, pp.135 - 155
한수현 (연세대학교 경영대학) , 장정화 (연세대학교 경영대학) , 최정혜 (연세대학교 경영대학) , 장수령 (연세대학교 경영대학)
With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This stud...
김동준, 신희철, 박준식, 임형준 (2012). 날씨가 자전거 이용에 미치는 영향 분석: 고양시 공공자전거를 대상으로. 교통연구, 19(3), 77-88.
신소연, 이상우 (2012). 트위터와 페이스북 이용자들이 형성하는 사회자본유형이 정치참여에 미치는 영향. 사이버커뮤니케이션학보, 29(4), 191-232.
안대천, 김상훈 (2012). SNS 유형별 광고속성 평가 및 태도에 관한 연구: 블로그, 트위터, 페이스북, 유튜브의 비교. 광고학연구, 23(3), 53-84.
윤해리, 정정호 (2018). 소셜미디어 플랫폼 유형에 따른 네이티브 광고의 커뮤니케이션 분석. 브랜드디자인학연구, 16(1), 253-264.
조정훈, 함승우, 김동규 (2020). 마이크로모빌리티 이용 패턴에 관한 비교 연구: 서울의 공공자전거와 공유전동킥보드 사례를 중심으로. 한국 ITS 학회 학술대회, 237-242.
Argyris, Y. A., Wang, Z., Kim, Y., & Yin, Z. (2020). The effects of visual congruence on increasing consumers' brand engagement: An empirical investigation of influencer marketing on Instagram using deep-learning algorithms for automatic image classification. Computers in Human Behavior, 112, 106443.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Barasch, A., & Berger, J. (2014). Broadcasting and narrowcasting: How audience size affects what people share. Journal of Marketing Research, 51(3), 286-299.
Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898.
Berger, J. (2016). Contagious: Why things catch on. Simon and Schuster.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40.
Blaine, B., & Crocker, J. (1993). Self-esteem and self-serving biases in reactions to positive and negative events: An integrative review. Self-Esteem, 55-85.
Borah, A., & Tellis, G. J. (2016). Halo (spillover) effects in social media: Do product recalls of one brand hurt or help rival brands? Journal of Marketing Research, 53(2), 143-160.
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350-362.
Bulut, Z. A., & Karabulut, A. N. (2018). Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust-loyalty perspective. Journal of Consumer Behaviour, 17(4), 407-417.
Chi, H. H. (2011). Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic Word-Of-Mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75.
Cross, S. E., Bacon, P. L., & Morris, M. L. (2000). The relational-interdependent self-construal and relationships. Journal of Personality and Social Psychology, 78(4), 791-808.
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554-571.
De Vries, L., Gensler, S., & Leeflang, P. S. (2017). Effects of traditional advertising and social messages on brand-building metrics and customer acquisition. Journal of Marketing, 81(5), 1-15.
Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2015). Consumer engagement in online brand communities: A social media perspective. Journal of Product and Brand Management, 24(1), 28-42.
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55.
Frenzen, J., & Nakamoto, K. (1993). Structure, cooperation, and the flow of market information. Journal of Consumer Research, 20(3), 360-375.
Gebhart, K., & Noland, R. B. (2014). The impact of weather conditions on bikeshare trips in Washington, DC. Transportation, 41(6), 1205-1225.
Gil-Lopez, T., Shen, C., Benefield, G. A., Palomares, N. A., Kosinski, M., & Stillwell, D. (2018). One size fits all: Context collapse, self-presentation strategies and language styles on Facebook. Journal of Computer-Mediated Communication, 23(3), 127-145.
Goffman, E. (1959). The moral career of the mental patient. Psychiatry, 22(2), 123-142.
Granger, C. W. (1969). Investigating causal relations by econometric models and cross-spectral methods. Econometrica: Journal of the Econometric Society, 37(3), 424-438.
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449-456.
Hajli, M. N. (2013). Compressed-PDF. International Journal of Market Research, 53(6), 387-404.
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.
Hazee, S., Van Vaerenbergh, Y., Delcourt, C., & Kabadayi, S. (2020). Service delivery system design for risk management in sharing-based product service systems: A customer-oriented approach. International Journal of Operations & Production Management, 40(4), 459-479.
Heine, S. J., Lehman, D. R., Markus, H. R., & Kitayama, S. (1999). Is there a universal need for positive self-regard? Psychological Review, 106(4), 766-794.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52.
Hewett, K., Rand, W., Rust, R. T., & Van Heerde, H. J. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3), 1-24.
Huang, Y., & Sengupta, J. (2020). The influence of disease cues on preference for typical versus atypical products. Journal of Consumer Research, 47(3), 393-411.
Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns. Journal of Marketing, 83(5), 78-96.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
Kim, D. J., Ferrin, D. L., & Raghav Rao, H. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information Systems Research, 20(2), 237-257.
Kuo, H. C., & Nakhata, C. (2019). The impact of electronic word-of-mouth on customer satisfaction. Journal of Marketing Theory and Practice, 27(3), 331-348.
Kwon, E. S., Kim, E., Sung, Y., & Yoo, C. Y. (2014). Brand followers: Consumer motivation and attitude towards brand communications on Twitter. International Journal of Advertising, 33(4), 657-680.
Lee, D., Hosanagar, K., & Nair, H. S. (2018). Advertising content and consumer engagement on social media: Evidence from Facebook. Management Science, 64(11), 5105-5131.
Lengel, R. H., & Daft, R. L. (1988). The selection of communication media as an executive skill. Academy of Management Perspectives, 2(3), 225-232.
Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention: Mediating roles of trust and perceived usefulness. Online Information Review, 40(7), 1090-1110.
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46.
Nair, R., Miller-Hooks, E., Hampshire, R. C., & Busic, A. (2013). Large-scale vehicle sharing systems: Analysis of Velib'. International Journal of Sustainable Transportation, 7(1), 85-106.
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
Saneinejad, S., Roorda, M. J., & Kennedy, C. (2012). Modelling the impact of weather conditions on active transportation travel behaviour. Transportation Research Part D: Transport and Environment, 17(2), 129-137.
Scholz, C., Baek, E. C., Brook O'Donnell, M., & Falk, E. B. (2020). Decision-making about broad- and narrowcasting: A neuroscientific perspective. Media Psychology, 23(1), 131-155.
Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19(6), 489-499.
Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. Journal of Marketing, 73(5), 90-102.
Voorveld, H. A. M., Van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising, 47(1), 38-54.
Wakefield, L. T., & Bennett, G. (2018). Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review, 21(2), 147-159.
Zhang, M., Li, Y., Gu, R., & Luo, C. (2021). What type of purchase do you prefer to share on social networking sites: Experiential or material? Journal of Retailing and Consumer Services, 58, 102342.
Zhu, Y. Q., & Chen, H. G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business Horizons, 58(3), 335-345. [URL]
서울시 (2018). https://mediahub.seoul.go.kr/archives/1199979
서울시 (2021). https://mediahub.seoul.go.kr/archives/2000183
서울시설공단 (2020). https://sisul.or.kr/open_content/main/bbs/bbsMsgDetail.do?msg_seq1447&keyfieldtitle&keyword%EA%B3%B5%EA%B3%B5%EC%9E%90%EC%A0%84%EA%B1%B0&listsz10&bcdbranchbiz
Newberry (2021). https://blog.hootsuite.com/instagram-statistics/
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.