참고문헌 (39)

1. Beard, D. W., & Dess, G. G. (1981). Corporate-level strategy, business-level strategy and firm performance. Academy of Management Journal, 24(4), 663-688. doi:10.5465/256169 

   상세보기

2. Becker, H. S. (1960). Notes on the concept of commitment. American Journal of Sociology, 66(1), 32-40. doi:10.1086/222820 

   상세보기

3. Cater, B., & Zabkar, V. (2009). Antecedents and con- sequences of commitment in marketing research services: The client's perspective. Industrial Marketing Management, 38(7), 785-797. doi:10.1016/j.indmarman.2007.10.004 

   상세보기

4. Chang, H. H. (2006). A study on the relationship commitment & performance between convention businesses and hotel corporations. Unpublished doctoral dissertation, Kyonggi University, Seoul, Korea. 

5. Chang, H. I. (2012). A study on consumers' recog- nition of relationship benefits, relationship quality and relationship performance for Facebook-based relationship marketing of Korean fashion brands. Unpublished master's thesis, Kyung Hee University, Seoul, Korea. 

6. Cho, H. G. (2011). Study on relations between core competence and management performances in travel agencies -Focusing on mediating effects of the competitive advantage strategy-. Unpublished master's thesis, Kyonggi University, Seoul, Korea. 

7. Choi, S. H. (2010). A study on awareness and purchasing behavior of the customer on the wedding services. Unpublished master's thesis, The graduate school of health, Daegu Haany University, Daegu, Korea. 

8. Choi, W. K. (2005). A study of the effect of relational benefits on long-term orientation -Trust and commitment as a parameter-. Unpublished doctoral dissertation, Kyonggi University, Seoul, Korea. 

9. Dibb, S., & Meadows, M. (2001). The application of a relationship marketing perspective in retail banking. The Service Industries Journal, 21(1), 169-194. doi:10.1080/714005011 

   상세보기

10. Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(2), 1-19. doi:10.1177/002224299405800201 

    상세보기

11. Garcia-Falcon, J. M., & Medina-Munoz, D. (1999). The relationship between hotel companies and travel agencies: An empirical assessment of the united states market. The Service Industries Journal, 19(4), 102-122. doi:10.1080/02642069900000047 

    상세보기

12. Gilliland, D. I., & Bello, D. C. (2002). Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels. Journal of the Academy of Marketing Science, 30(1), 24-43. doi:10.1177/03079450094306 

    상세보기

13. Govindarajan, V. (1984). Appropriateness of accounting data in performance evaluation: An empirical examination of environmental uncertainty as an intervening variable. Accounting Organization and Society, 19(2), 125-135. doi:10.1016/0361-3682(84)90002-3 

    상세보기

14. Gundlach, G. T., & Gadotte, E. R. (1994). Exchange interdependence and inter firm interaction: Research in a simulated channel setting. Journal of Marketing Research, 31(4), 516-532. doi:10.1177/002224379403100406 

    상세보기

15. Hong, C. S. (2014). The effect of long-term orientation of hotel foodstuff suppliers on SCM and management performance. Unpublished doctoral dissertation, Kyonggi University, Seoul, Korea. 

16. Hur, W. M. (2005). The study on impact of service benefits on the loyalty: The moderating effect of commitment types. The Korean Journal of Advertising, 16(5), 279-294. 

17. Jeong, S. H., & Whang, M. H. (2003). The effect of informationization on hotel service quality and performance -Focus on comparing domestic and overseas deluxe hotels-. Korean Journal of Tourism Research, 18(1), 95-115. 

18. Kelly, H. H., & Thibaut, J. W. (1978). Interpersonal relations: A theory of interdependence. New York: John Wiley & Sons. 

19. Kim, I. S. (2008). A study on the influences among relationship characteristic, relationship performance and long-term relationship orientation between hotels and travel agencies. Unpublished master's thesis, Kyonggi University, Seoul, Korea. 

20. Kim, J. S. (2003). The effects of interaction between hotel guest and hotel employees on performance of relationship marketing. Journal of Tourism and Leisure Research, 14(3), 105-122. 

21. Kim, K. K. (1996). The impact of the environment factors and strategies of tourist hotels in Korea upon the management result. Unpublished doctoral dissertation, Kyung-Nam University, Kyung Nam, Korea. 

22. Kim, S. D. (2004). Determinants of successful coope- rative relationships between hotels and travel agents and its relational performance. Unpublished doctoral dissertation, Kyonggi University, Seoul, Korea. 

23. Kim, S. H. (2005). A study on the effect of the occur- rence of 情 on relationship continuity in exchange relations. Unpublished master's thesis, Ulsan University, Ulsan, Korea. 

24. Kim, S. J. (2010). A study of the effects of transaction specific-investment on performance: Focused on mediating effects of the dimensions of trust and commitment. Unpublished master's thesis, Yonsei University, Seoul, Korea. 

25. Kim, Y. S. (2015). The influence of customer orientation of wedding vender on relational commit- ment and positive word of mouth -Wedding planner-. Unpublished master's thesis, Kyonggi University, Seoul, Korea. 

26. Lee, D. J., Sirgy, M. J., Brown, J. R., & Bird, M. M. (2004). Importers' benevolence toward their foreign export suppliers. Journal of the Academy of Marketing Science, 32(1), 32-48. doi:10.1177/0092070303254382 

    상세보기

27. Lee, H. L. (2010). A survey on the preference of wedding-related products -Focused on Chung-cheong area-. Unpublished master's thesis, Hannam University, Daejeon, Korea. 

28. Lee, J. H. (2001). A study on relationship marketing factors and performance by retail industry. Unpublished doctoral dissertation, Kyungsung University, Busan, Korea. 

29. Lee, J. H. (2016). The effects of wedding planner's wedding products on information satisfaction and recommendation intention -Focused on the wed- ding and beauty industry-. Unpublished master's thesis, Gachon University, Gyeonggi-do, Korea. 

30. Lee, K. H. (2014). The effects of capabilities and transaction cost factors in vendors on relationship quality and performance. Unpublished doctoral dissertation, Konkuk University, Seoul, Korea. 

31. Lee, M. Y. (2009). The analysis of relationship among leadership traits, inter-customer's satisfaction, inter-service quality and management performance of golf course's CEO. Unpublished doctoral dissertation, Kyonggi University, Seoul, Korea. 

32. Lee, S. M. (2003). The effect of service benefits on customer commitment and word-of-mouth. Unpu- blished master's thesis, Yonsei University, Seoul, Korea. 

33. Mathieu, J. E., & Zajac, D. M. (1990). A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. Psychological Bulletin, 108(2), 171-194. doi:10.10 37/0033-2909.108.2.171 

    상세보기

34. National Competency Standards. (2016). Wedding planner, wedding event job learning module. Seoul: Sidaegosi-plan. 

35. Oh, S. K. (2012). A study on the effect of character of on-line travel community on the dependency of community and the intention of buying. Journal of Tourism Management Research, 52, 199-216. 

36. Park, Y. S. (2011). A study on the location patterns of wedding companies in Seoul: With priority given to Chungdam-dong. Unpublished master's thesis, Education Korea National University, Seoul, Korea. 

37. Sung, M., & Oh, S. J. (2007). The effects of organization characteristics and relationship characteristics on relational performance: Focused on mediating effects of the dimensions of trust and commitment. Journal of Distribution Research, 12(1), 1-31. 

38. Yeom, M. S., & Cho, H. J. (2014). The effects of organizational structure and relation characteristics in a voluntary distribution chain on network capability and performance and the effectiveness of network intensity: Based on resource-based theory and network theory's integrated viewpoint. Korean Journal of Marketing, 29(1), 149-177. 

39. Yoo, H. J. (2008). Effect of the relationship marketing of family restaurant on non-financial performance. Unpublished doctoral dissertation, Sejong University, Seoul, Korea. 

저자의 다른 논문 :

유지헌 (42)