[논문]소득에 따른 베이커리 제품 구매 속성과 형태

이숙은; 한경필

doi:10.12925/jkocs.2021.38.2.343

소득에 따른 베이커리 제품 구매 속성과 형태
A Study on the Income Choice Attributes and Usage Pattern of Bakery Product Purchasers 원문보기

Journal of the Korean Applied Science and Technology = 한국응용과학기술학회지, v.38 no.2, 2021년, pp.343 - 355

초록
AI-Helper

이 연구의 목적은 소득에 따른 베이커리 제품 구매 속성과 형태에 대해서 조사하였으며, 일반적인 사항에서 전체 1,235명 중에서 여성이 59.6%, 남성이 40.4%로 여성이 남성보다 다소 많았다. 베이커리 제품 구매 속성에서 '건강관심형'이 40.0%로 가장 많았고, 거주지에서는 대도시 거주자가 '맛 관심형'이 35.8%인 반면에 중소도시 거주자는 '건강 관심형'(p<0.001)의 45.4%로(p<0.001), 소득이 높을수록 건강에 대한 관심이 높았다(p<0.001). 베이커리 제품을 구매하는 소비자들은 '맛' 67.1%, '영양' 13.7%, '가격' 7.8% 순으로 거주지에 따라 유의한 차이를 나타내었다(p<0.01). 베이커리 이용형태에서는 프랜차이즈 베이커리가 71.1%, 윈도우 베이커리 14.6%, 인스토어 베이커리 8.4%였다.

Abstract ▼ AI-Helper

The purpose of this study was to investigate in the residence and the income choice attributes and usage pattern of Bakery Product Purchasers. The findings of survey showed that in general characteristics of respondents, Out of the total 1,235 people, 59.6% of them were women, 40.4% of them were men, so the number of females was slightly higher than that of males. On the matter of bakery purchase attributes, in the case of food life 'health-interest type' was the most popular with 40.0%. In residential areas, people living in large cities received 35.8% of the 'taste-interest type', while people living in small and medium sized cities received 45.4% of the 'health-interest type'(p<0.001), the higher the income, the more interested in your health(p<0.001). When purchasing bakery products, consumers had different importance factors such as taste 67.1%, nutrition 13.7%, price 7.8%, in residential areas was a significant difference(p<0.01). In bakery-using type, franchise bakery was 71.1%, window bakery 14.6%, in-store bakery 8.4%.

주제어

표/그림 (13)

표 Table 1. General characteristics of respondents
표 Table 2. Type of food life according to the residence N(%)
표 Table 3. Type of food life according to the income N(%)
표 Table 4. Purchasing criteria and frequency in bakery products according to the residence N(%)
표 Table 5. Purchasing criteria and frequency in bakery products according to the income N(%)
표 Table 6. Bakery usage pattern according to the residence N(%)
표 Table 7. Bakery usage pattern according to the income N(%)
표 Table 8. Time period in bakery-purchase according to the residence and income N(%)
표 Table 9. Time period in bakery-purchase according to the income N(%)
표 Table 10. Route of information in bakery-purchase according to the residence N(%)
표 Table 11. Route of information in bakery-purchase according to the income N(%)
표 Table 12. The purpose and price in bakery-purchase according to the residence N(%)
표 Table 13. The purpose and price in bakery-purchase according to the income N(%)

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