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중국 자동차 산업의 경쟁전략과 성과에 대한 탐색적 연구
An Exploratory Study of Competitive Strategy and Performance in Chinese Automotive Industry 원문보기

Asia-Pacific journal of business = 아태비즈니스연구, v.12 no.2, 2021년, pp.61 - 79  

친즈민 (경북대학교 경영학부) ,  허문구 (경북대학교 경영학부)

Abstract ▼ AI-Helper 아이콘AI-Helper

Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more ...

주제어

#Chinese Auto Industry   #Competitive Strategies   #Firm Performance   #Hybrid Strategy   #Pure Strategy  

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