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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.6, 2021년, pp.225 - 232
박선경 (남서울대학교 뷰티보건학) , 강윤지 (인하대학교 미디어커뮤니케이션학과)
Nowadays, opinion leaders influence the formation of public opinion on various issues in social network services. There has been a lack of research on the personal characteristics that inspire users to interact with opinion leaders and show intent to act. This paper verifies how the disposition of F...
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