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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.6, 2021년, pp.572 - 587
장정 (중앙대학교 일반대학원 문화예술경영학과) , 백보현 (중앙대학교 일반대학원 문화예술경영학과) , 권혁인 (중앙대학교 경영경제대학)
Recently, cultural urban regeneration is emerging as a topic of cultural tourism. This study aims to understand the effect of brand experience on integrity, re-visit intention focus on the case of culture-led urban regeneration visitor. Therefore, in this study, we selected GuCheng, which is a repre...
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