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NTIS 바로가기유통과학연구 = Journal of distribution science, v.19 no.8, 2021년, pp.91 - 100
SUH, Junhyuck (Business Administration, Sungkyunkwan University)
Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present stud...
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