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NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.12 no.8, 2021년, pp.115 - 122
진홍근 (국민대학교 언론정보학부) , 김민정 (동의대학교 미디어.광고학부)
This study attempted to examine how Personalization Advertising and Customization Advertising strategies affect consumers' Aad among AI-based Programmatic Advertising strategies that have been actively conducted recently. To this end, the relationship between two advertising strategies, the transpor...
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