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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.4, 2021년, pp.630 - 647
김민주 (성균관대학교 의상학과) , 임은혁 (성균관대학교 의상학과)
As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashio...
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