$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

패션 브랜드 메타버스 플래그십 스토어 사례연구 -제페토(ZEPETO) 내 패션 브랜드를 중심으로-
Case Study on Fashion Brand Flagship Store in Metaverse -Focusing on Fashion Brand in ZEPETO- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.3, 2022년, pp.545 - 563  

김우빈 (서울대학교 의류학과) ,  허희진 (대전대학교 패션디자인.비즈니스학과) ,  추호정 (서울대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

Metaverse is a digitally generated world beyond the physical realm; many fashion brands are launching virtual stores in Metaverse. This study explores the cases of flagship stores of fashion brands in Metaverse to understand the peculiarity of Metaverse retailing. This study selected four flagship s...

주제어

#패션 브랜드   #가상 플래그십 스토어   #메타버스   #메타버스 리테일   #제페토  

참고문헌 (43)

  1. Ahn, T., Ryu, S., & Han, I. (2004). The impact of the online and offline features on the user acceptance of internet shopping malls. Electronic Commerce Research and Applications, 3(4), 405-420. doi:10.1016/j.elerap.2004.05.001 

    상세보기 crossref

  2. Baker, J. (1987). The role of the environment in marketing services: The consumer perspective. In J. A. Czepiel, C. A. Congram, & J. Shanahan (Eds.), The services challenge: Integrating for competitive advantage (pp. 79-84). Chicago, IL: American Marketing Association. 

  3. Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. doi:10.1177/002224299205600205 

    상세보기 crossref

  4. Blazquez, M. (2014). Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience. International Journal of Electronic Commerce, 18(4), 97-116. doi:10.2753/JEC1086-4415180404 

    상세보기 crossref

  5. Choi, E.-s., & Pyun, J.-m. (2021). Effect of brand experience on brand attitude within meta-bus through avatars - Focused on Gucci Villa in ZEPETO. Journal of Korea Design Forum, 26(4), 83-94. doi:10.21326/ksdt.2021.26.4.007 

    crossref

  6. Choi, E.-Y., & Suh, D.-A. (2008). Characteristics of business based on 'second life' simulation game. The Journal of the Korea Contents Association, 8(12), 198-206. doi:10.5392/JKCA.2008.8.12.198 

    원문보기 상세보기 crossref

  7. Cook, A. V., Bechtel, M., Anderson, S., Novak, D. R., Nodi, N., & Parekh, J. (2020, July 21). The spatial web and web 3.0: What business leaders should know about the next era of computing. Deloitte. Retrieved from https://www2.deloitte.com/us/en/insights/topics/digital-transformation/web-3-0-technologies-in-business.html 

  8. Diamond, E. (2005). Fashion retailing: A multi-channel approach (2nd ed.). Englewood Cliffs, NJ: Prentice Hall. 

  9. Donath, J. S. (1999). Identity and deception in the virtual community. In M. A. Smith & P. Kollock (Eds.), Communities in cyberspace (pp. 27-57). New York, NY: Routledge. 

  10. Gadalla, E., Keeling, K., & Abosag, I. (2013). Metaverse-retail service quality: A future framework for retail service quality in the 3D internet. Journal of Marketing Management, 29(13-14), 1493-1517. doi:10.1080/0267257X.2013.835742 

    상세보기 crossref

  11. Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44. doi: 10.1108/EUM0000000004784 

    상세보기 crossref

  12. Harris, K., Harris, R., & Baron, S. (2001). Customer participation in retail service: lessons from Brecht. International Journal of Retail & Distribution Management, 29(8), 359-369. doi:10.1108/09590550110396845 

    상세보기 crossref

  13. Hassouneh, D., & Brengman, M. (2015). Retailing in social virtual worlds: Developing a typology of virtual store atmospherics. Journal of Electronic Commerce Research, 16(3), 218-241. 

  14. Holzwarth, M., Janiszewski, C., & Neumann, M. M. (2006). The influence of avatars on online consumer shopping behavior. Journal of Marketing, 70(4), 19-36. doi:10.1509/jmkg.70.4.019 

    상세보기 crossref

  15. Jang, J. Y., & Chun, J. (2018). A research on the characteristics of Virtual Reality stores-Focused on Hyundai VR store and eBay VR Department store-. Journal of the Korean Society of Clothing and Textiles, 42(2), 671-688. doi:10.5850/JKSCT.2018.42.4.671 

    원문보기 상세보기 crossref

  16. Kim, B. B. (2021, November 22). 나이키, 메타버스 탑승...로블록스에 가상 놀이공간 '나이키랜드' 구축 [Nike on metaverse...building a virtual playground 'Nike Land' on Roblox]. Economic Review. Retrieved from http://www.econovill.com/news/articleView.html?idxno556371 

  17. Kim, K. J. (2021). 메타버스 사례를 통해 알아보는 현실과 가상 세계의 진화 [The evolution of reality and the virtual world from cases of metaverse]. Broadcasting and Media Magazine, 26(3), 10-19. 

  18. Kim, J. H. (2008). A study on interaction animation in the virtual reality of aesthetic. The Korean Journal of Art and Media, 7(1), 37-51. 

    상세보기 crossref

  19. Kim, J. W. (2022, March 5). 전세계 3억명이 즐긴다...'메타버스 최강자' 된 네이버 제페토 [300 million people around the world enjoy metaverse...NAVER ZEPETO becomes 'the strongest metaverse']. The Korea Economic Daily. Retrieved from https://www.hankyung.com/it/article/2022030452191 

  20. Kim, J. W., & Kim, I. (2011). The effects of VMD and in-store experience of brand flagship stores on brand attitude and intent of purchase. Journal of the Korean Society of Fashion Design, 11(4), 25-39. 

  21. Kim, M. R. (2022, March 29). 편의점 '빅3'의 메타버스, 거창한 마케팅과 달리 속 빈 강정 [Convenience store 'Big 3' metaverse, empty pocket unlike grand marketing]. BizFACT. Retrieved from http://news.tf.co.kr/read/economy/1927387.htm 

  22. Kim, Y., & Lee, Y. (2017). A study on the consumers' perceptions and behavioral characteristics toward fashion products in omni-channel retailing. Journal of the Korean Society of Clothing and Textiles, 41(1), 170-183. doi:10.5850/JKSCT.2017.41.1.170 

    원문보기 상세보기 crossref

  23. Ko, S. Y., Cuung, H. G., Kim, J. I., & Sin, Y. (2021). 메타버스의 개념과 발전 방향 [Concept of metaverse and development]. Korea Information Processing Society Review, 28(1), 7-16. 

  24. Ku, Y. S., Kim, S. H., Choo, T. G., & Park, H. H. (2009). A cross-cultural study of the effects of the perception of internet fashion shopping mall store characteristics on satisfaction and loyalty of internet fashion shopping mall: Focusing on fashion product purchase of Korean and American college students. Journal of the Korean Home Economics Association, 47(7), 83-95. 

  25. Krikorian, D. H., Lee, J.-S., Chok, T. M., & Harms, C. (2000). Isn't that spatial?: Distance and communication in a 2-D virtual environment. Journal of Computer-Mediated Communication, 5(4):JCMC541. doi:10.1111/j.1083-6101.2000.tb00349.x 

    상세보기 crossref

  26. Levy, M., & Weitz, B. A. (2001). Retailing management (4th ed.). Boston, MA: Irwin/McGraw-Hill. 

  27. Lee, S. Y., & Lim, J. (2021). 메타버스를 기반으로 한 패션 콘텐츠 연구 - 게이미피케이션을 적용한 패션 게임 사례를 중심으로 - [A study on fashion contents based on metaverse - Focused on the case of fashion game applying gamification -]. Proceedings of the Korean Society of Fashion Design, Spring Conference, Korea, 64-65. 

  28. Lim, H., & Dubinsky, A. J. (2004). Consumers' perceptions of e-shopping characteristics: an expectancy-value approach. Journal of Services Marketing, 18(7), 500-513. doi:10.1108/08876040410561839 

    상세보기 crossref

  29. Lim, H. J. (2021, May 28). "Z세대를 잡아라"...'메타버스' 열전 ["Catch generation Z"...'Metaverse' battle]. Sports Hankook. Retrieved from http://sports.hankooki.com/news/articleView.html?idxno6602982 

  30. Moore, C. M., Doherty, A. M., & Doyle, S. A. (2010). Flagship stores as a market entry method: the perspective of luxury fashion retailing. European Journal of Marketing, 44(1/2), 139-161. doi:10.1108/03090561011008646 

    상세보기 crossref

  31. Murray, J. H. (2001). Hamlet on the holodeck: the future of narrative in cyberspace (Y.-h. Han & J.-Y. Byun, Trans.). Seoul: Ahn Graphics. (Original work published 1997) 

  32. Papagiannidis, S., & Bourlakis, M. (2010). Staging the new retail drama: At a metaverse near you! Journal of Virtual Worlds Research, 2(5), 425-446. doi:10.4101/jvwr.v2i5.808 

    상세보기 crossref

  33. Park, K. S. (2021). A case study of virtual fashion industry of fashion brands through convergence with metaverse. The Korean Society of Science & Art, 39(4), 161-178. doi:10.17548/ksaf.2021.09.30.161 

    상세보기 crossref

  34. Park, K. (2001). 패션 소매유통에서의 엔터테인먼트: 학술적 연구를 위한 제언 [The entertainment in fashion retailing: Suggestions for the academic research]. Journal of the Korean Society for Clothing Industry, 3(2), 95-99. 

  35. Park, S. B. (2007). A study on emotional attachment for online interpersonal relationships: Focused on the influence of bungae in online community. Korean Journal of Journalism & Communication Studies, 51(3), 407-429. 

  36. Park, S. H., & Kim, S. H. (2021). 메타버스 게임 플랫폼 아바타 패션디자인 개발 연구 - 제페토(ZEPETO)를 중심으로 - [A study on avatar fashion design development of metaverse game platform - Focused on ZEPETO -]. Proceedings of the Korean Society of Fashion Design, Fall Conference, Korea, 187-188. 

  37. Shim, S. I., Jang, S., & Lee. Y. (2008). Effects of product and situation on internet browsing behavior for fashion products. Journal of the Korean Society of Clothing and Textiles, 32(7), 1046-1055. doi:10.5850/JKSCT.2008.32.7.1046 

    원문보기 상세보기 crossref

  38. Sundar, S. S., & Marathe, S. S. (2010). Personalization versus customization: The importance of agency, privacy, and power usage. Human Communication Research, 36(3), 298-322. doi:10.1111/j.1468-2958.2010.01377.x 

    상세보기 crossref

  39. Tsai, S.-p. (2010). Shopping mall management and entertainment experience: a cross-regional investigation. The Service Industries Journal, 30(3), 321-337. doi:10.1080/02642060802123376 

    상세보기 crossref

  40. Um, Y.-H. (2010). The impact of servicescape of coffee shop to customer satisfaction and relationship performance. Korea Journal of Tourism and Hospitality Research, 24(3), 329-344. 

  41. Wang, W., & Benbasat, I. (2008). Attributions of trust in decision support technologies: A study of recommendation agents for e-commerce. Journal of Management Information Systems, 24(4), 249-273. doi:10.2753/MIS0742-1222240410 

    상세보기 crossref

  42. Webb, B. (2009). A classification approach to flagship stores. In T. Kent & R. Brown (Eds.), Flagship marketing: Concepts and places (pp. 20-31). Oxon: Routledge. 

  43. Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375. doi:10.1177/009207002236911 

    상세보기 crossref

저자의 다른 논문 :

관련 콘텐츠

오픈액세스(OA) 유형

FREE

Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로