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럭셔리 패션 브랜드의 패션필름에 나타난 헤리티지 표현 특성
Representation of Heritage in Luxury Brands' Fashion Film 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.4, 2021년, pp.630 - 647  

김민주 (성균관대학교 의상학과) ,  임은혁 (성균관대학교 의상학과)

Abstract AI-Helper 아이콘AI-Helper

As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashio...

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참고문헌 (57)

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