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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.9, 2021년, pp.157 - 168
이현구 (호서대학교 벤처대학원 정보경영학과) , 이소영 (호서대학교 벤처대학원 정보경영학과)
As a recent global economic trend, the subscription economy is rapidly expanding along with the growth of non-face-to-face online shopping. This study tried to verify the factors influencing online subscription for disposable consumer goods through behavioral reasoning theory. 344 questionnaire resp...
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