[논문]사회적 기업가정신과 시장지향성이 사회적기업의 경영성과에 미치는 영향

김은희; 김기중; 현병환

doi:10.14400/jdc.2021.19.9.083

사회적 기업가정신과 시장지향성이 사회적기업의 경영성과에 미치는 영향
The Effects of Social Entrepreneurship and Market Orientation on Performance in Social Enterprise 원문보기

디지털융복합연구 = Journal of digital convergence, v.19 no.9, 2021년, pp.83 - 93

김은희 (대전대학교 융합컨설팅학과) , 김기중 (대전대학교 융합컨설팅학과) , 현병환 (대전대학교 융합컨설팅학과)

초록
AI-Helper

본 연구는 사회적 기업가정신과 시장지향성의 구성요소가 사회적기업의 경영성과에 미치는 영향을 살펴보고자 한다. 이를 위해 예비사회적기업 또는 인증사회적기업을 대상으로 설문조사를 실시하였고, SPSS 22.0으로 실증 분석하였다. 사회적가치지향성, 혁신성 및 위험감수성을 사회적 기업가정신의 구성요소로 하고, 시장지향성은 고객지향성, 경쟁자지향성을 구성요소로 하여 사회적기업의 경영성과에 미치는 영향을 분석한 결과는 다음과 같다. 첫째, 사회적 기업가정신의 사회적가치지향성, 위험감수성은 경제적 성과에 긍정적인 영향을 미치고, 사회적 기업가정신의 사회적가치지향성은 사회적 성과에 긍정적인 영향을 미치는 것으로 나타났다. 둘째. 시장지향성은 경제적 성과, 사회적 성과에 모두 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 사회적가치지향성의 중요성을 재인식함과 사회적기업의 시장지향성에 대한 인지의 제고 필요성을 보여 주었으며 향후 사회적기업의 경쟁력 향상을 위해 시장지향성에 대한 지속적인 후속 연구를 기대한다.

Abstract ▼ AI-Helper

This study is to verify the components of social entrepreneurship, market orientation and the causal relationship by examining the impact of each factor on the performance of social enterprises. The survey was conducted on certified social enterprises and the sample of 142 copies was demonstrated with SPSS 22.0. The analysis of the impact on the economic and social performance of social enterprises is as follows. First, the social value orientation and risk sensitivity showed significant results indicating that the social enterprise had a significant impact in part on the economic performance. The social value orientation of the spirit of social entrepreneurs showed significant results on the social performance. Second, market orientation has been shown to have a significant positive influence on both the economic and social performance. This study empirically assessed the impact of Social Entrepreneurship and Market Orientation on the Social and Economic Performance the re-recognition of the importance of social enterprise requires. Next, more active research on market orientation is required in the future in order to strengthen the competitiveness of social enterprises.

주제어

표/그림 (8)

그림 Fig. 1. Research Model
표 Table 1. Variables and Related Research
표 Table 2. Validity Analysis
표 Table 3. Correlation analysis results
표 Table 4. Relationship between social entrepreneurship and economic performance
표 Table 5. Relationship between social entrepreneurship and social performance
표 Table 6. Relationship between market orientioan and economic performance
표 Table 7. Relationship between market orientation and social performance

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