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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.10, 2021년, pp.175 - 188
신종국 (부산대학교 경영학과) , 김재훈 (부산대학교 경영학과) , 이승현 (부산대학교 경영학과)
In this study, we are going to study the OTT service platform, which is growing rapidly in recent years. Through this study, the characteristics of the platform preferred by consumers and the relationship between psychological benefits and loyalty were investigated. In addition, the relationship bet...
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