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NTIS 바로가기패션비즈니스 = Fashion business, v.26 no.4, 2022년, pp.52 - 63
최현 (성균관대학교 의상학과) , 황선진 (성균관대학교 의상학과)
As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study atte...
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