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정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향
Effect of Information Source, Sales Promotion Type, and Impulse Buying Tendency Characteristics on Fashion Live Commerce Purchase Intention 원문보기

패션비즈니스 = Fashion business, v.26 no.4, 2022년, pp.52 - 63  

최현 (성균관대학교 의상학과) ,  황선진 (성균관대학교 의상학과)

Abstract AI-Helper 아이콘AI-Helper

As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study atte...

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참고문헌 (44)

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