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관광쇼핑객이 추구하는 가치가 패션브랜드 태도와 쇼핑만족도에 미치는 영향 -코스모폴리타니즘의 조절효과를 중심으로-
The Effects of Tourist Shopping Value on Fashion Brand Attitude and Shopping Satisfaction -The Moderating Role of Cosmopolitanism - 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.23 no.5, 2021년, pp.576 - 585  

허희진 (대전대학교 패션디자인.비즈니스학과)

Abstract AI-Helper 아이콘AI-Helper

This study sought to identify the types of fashion brands preferred by tourists based on the shopping values that they pursue through purchases at tourist destinations and to verify the effects of these values on their satisfaction. To obtain a representative sample of South Korea's tourist shoppers...

주제어

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