[논문]지속가능 패션제품에 대한 소비자의 구매의도 및 구매행동 영향요인에 관한 연구: E-TPB(확장된 계획행동이론)를 바탕으로

정다운; 김영삼

doi:10.12940/jfb.2022.26.5.105

지속가능 패션제품에 대한 소비자의 구매의도 및 구매행동 영향요인에 관한 연구: E-TPB(확장된 계획행동이론)를 바탕으로
A Study on the Factors Influencing of Consumers' Purchase Intention and Purchase Behavior for Sustainable Fashion Products: Based on Expanded Theory of Planned Behavior 원문보기

패션비즈니스 = Fashion business, v.26 no.5, 2022년, pp.105 - 121

Abstract ▼ AI-Helper

To improve the discrepancy between consumer attitude and actual consumption behavior despite the expansion of consumer perception of sustainable fashion, this study attempted to identify the factors influencing the purchase intention and behavior of sustainable fashion consumers. The extended theory of planned behavior, which adds prior knowledge and consumer inertia, was used to predict purchase intention and factors affecting purchase behavior for sustainable fashion, and to verify the influence of knowledge and inertia on consumers' attitudes, subjective norms, and perceived behavioral control. The results of this study were derived from SPSS and AMOS statistical analysis based on response data of 323 domestic male and female consumers, 20 years or older with experience in sustainable fashion consumption. The results showed that consumers' prior knowledge and inertia about sustainable fashion have a significant influence on their attitude toward sustainable fashion consumption, subjective norms, and perceived behavioral control. Implications were derived based on this quantitative verification. The higher the level of consumers' knowledge of sustainable fashion, the greater the impact on attitude, subjective norms, and perceived behavioral control, but inertia decreases the impact. Therefore, to grow consumers' knowledge, not only a shopping environment should be established but also inertia should be suppressed as much as possible through sustainable fashion marketing activities.

주제어

표/그림 (13)

그림 Figure 1. Conceptual Framework (drawn by author)
표 Table 1. Demographic Characteristics
표 Table 1. Continued
표 Table 2. Exploratory Factor Analysis and Reliability Analysis: PK & CI
표 Table 3. Exploratory Factor Analysis and Reliability Analysis: AT, PBC & SN
표 Table 4. Exploratory Factor Analysis and Reliability Analysis: PI
표 Table 5. Exploratory Factor Analysis and Reliability Analysis: PB
표 Table 6. Descriptive Statistic Analysis Results
표 Table 7. Correlation Analysis
표 Table 8. Confirmatory Factor Analysis Model Fit
표 Table 9. Construct Validity Result
표 Table 10. SEM Path Analysis Results
그림 Figure 2. Structural Equation Modeling Result (drawn by author)

참고문헌 (61)

Agag, G., & Colmekcioglu, N. (2020). Understanding？guests' behavior to visit green hotels: The role of？ethical ideology and religiosity. International Journal of？Hospitality Management, 91, 102679. doi:10.1016/j.ijhm.2020.102679

상세보기
Ajzen, I. (1991). The theory of planned behavior.？Organizational Behavior and Human Decision？Processes, 50(2), 179-211. doi:10.1016/0749-5978(91)90020-T
Ajzen, I. (2006). Constructing a theory of planned？behavior questionnaire: Conceptual and methodological？consideration. Retrieved from http://www.people.umass.edu/aizen/pdf/tpb.measurement.pdf
Ajzen, I., & Fishbein, M. (2004). Questions raised by a reasoned action approach: Comment on Ogden？(2003). Health Psychology, 23(4), 431-434. doi:10.1037/0278-6133.23.4.431

상세보기
Akbari, M., Ardekani, Z. F., Pino, G., & Maleksaeidi,？H. (2019). An extended model of theory of planned behavior to investigate highly-educated Iranian？consumers' intentions towards consuming genetically？modified foods. Journal of Cleaner Production, 227, 784-793. doi:10.1016/j.jclepro.2019.04.246

상세보기
Albloushy, H., & Hiller Connell, K. Y. (2019).？Purchasing environmentally sustainable apparel: The？attitudes and intentions of female Kuwaiti consumers. International Journal of Consumer Studies, 43(4),？390-401. doi:10.1111/ijcs.12518.

상세보기
Armitage, C. J., & Conner, M. (2001). Efficacy of the？theory of planned behaviour: A meta-analytic review.？The British Journal of Social Psychology, 40(4),？471-499. doi:10.1348/014466601164939

상세보기
Brandao, A., & Costa, A. G. d. (2021). Extending the？theory of planned behaviour to understand the effects？of barriers towards sustainable fashion consumption.？European Business Review, 33(5), 742-774. doi:10.1108/EBR-11-2020-0306

상세보기
Blackwell, R. D., Miniard, P. W., & Engel, J. F.(2006).？Consumer behaviour. Mason, IA: Thomson/South-Western.
Carrigan, M. & Attalla, A. (2001). The myth of the？ethical consumer - do ethics matter in purchase？behaviour?. Journal of Consumer Marketing, 18(7),？560-578. doi:10.1108/07363760110410263

상세보기
Cho, Y., & Kim, S. (2019). Humanistic approach to？well-being Journal of Korea Entertainment Industry？Association, 13(7), 321-346. doi:10.21184/jkeia.2019.10.13.7.321
Conner, M., & Armitage, C. J. (1998). Extending the？theory of planned behavior: A review and avenues for？further research. Journal of Applied Social Psychology,？28(15), 1429-1464. doi:10.1111/j.1559-1816.1998.tb01685.x

상세보기
Cui, R., Xin, S., & Li, Z. (2020). Interrogating and？redefining the concept of consumer inertia. Journal of？Consumer Behavior, 20(1), 21-31. doi:10.1002/cb.1849

상세보기
Curwen, L. G., Park, J., & Sarkar, A. K. (2013).？Challenges and solutions of sustainable apparel？product development: A case study of Eileen Fisher.？Clothing and Textiles Research Journal, 31(1), 32-47.？doi:10.1177/0887302X12472724

상세보기
De Canniere, M. H., De Pelsmacker, P., & Geuens, M.？(2009). Relationship quality and the theory of planned？behavior models of behavioral intentions and purchase？behavior. Journal of Business Research, 62(1), 82-92.？doi:10.1016/j.jbusres.2008.01.001

상세보기
Dochy, F. J. R. C., & Alexander, P. A. (1995). Mapping？prior knowledge: A framework for discussion among？researchers. European Journal of Psychology？Education, 10(3), 225-242. doi:10.1007/BF03172918

상세보기
Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrell,？G. D. (1997). Influences on consumer use of word of？mouth recommendation source. Journal of Academy of？Marketing Science, 25(4), 283-295. doi:10.1177/0092070397254001

상세보기
Ertekin, Z. O., & Atik, D. (2015). Sustainable markets:？Motivating factors, barriers, and remedies for？mobilization of slow fashion. Journal of？Macromarketing, 35(1), 53-69. doi:10.1177/0276146714535932

상세보기
Fishbein, M., & Ajzen, I. (1975). Belief, attitude,？intention, and behavior: An introduction to theory？and research. Reading, MA: Addison-Wesley.
Fishbein, M., & Yzer, M. C. (2003). Using theory to？design effective health behavior interventions.？Communication Theory, 13(2), 164-183.？doi:10.1111/j.1468-2885.2003.tb00287.x

상세보기
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin Jr, J.？J. (2013). Against the green: A multi-method？examination of the barriers to green consumption.？Journal of Retailing, 89(1), 44-61. doi:10.1016/j.jretai.2012.10.001

상세보기
Gupta, S., Gwozdz, W., & Gentry, J. (2019). The role of？style versus fashion orientation on sustainable apparel？consumption. Journal of Macromarketing, 39(2),？188-207. doi:10.1177/0276146719835283

상세보기
Hagger, M. S., Chatzisarantis, N. L., & Biddle, S.？J.(2002). A meta-analytic review of the theories of？reasoned action and planned behavior in physical？activity: Predictive validity and the contribution of？additional variables. Journal of Sport & Exercise？Psychology, 24(1), 3-32.

상세보기
Haines, S., & Lee, S. H. (2021). One size fits all? Segmenting consumers to predict sustainable fashion？behavior. Journal of Fashion Marketing and？Management, 26(2), 383-398. doi:10.1108/JFMM08-2020-0161
Hosta, M., & Zabkar, V. (2020). Antecedents of？environmentally and socially responsible sustainable consumer behavior. Journal of Business Ethics, 171, 273-293. doi:10.1007/s10551-019-04416-0

상세보기
Iran, S., Geiger, S. M., & Schrader, U. (2019).？Collaborative fashion consumption: A cross cultural？study between Tehran and Berlin. Journal of Cleaner？Production, 212, 313-323. doi:10.1016/j.jclepro.2018.11.163

상세보기
Jeong, D., & Ko, E. (2021). The influence of consumers'？self-concept and perceived value on sustainable？fashion. Journal of Global Scholars of Marketing？Science, 31(4), 511-525. doi:10.1080/21639159.2021.1885303

상세보기
Jestratijevic, I., Rudd, N. A., & Uanhoro, J. (2020).？Transparency of sustainability disclosures among？luxury and mass-market fashion brands. Journal of？Global Fashion Marketing, 11(2), 99-116.？doi:10.1080/20932685.2019.1708774

상세보기
Joanes, T., Gwozdz, W., & Klockner, C. A. (2020).？Reducing personal clothing consumption: A？cross-cultural validation of the comprehensive action？determination model. Journal of Environmental？Psychology, 71, 101396. doi:10.1016/j.jenvp.2020.101396

상세보기
Joy, A., Sherry Jr, J. F., Venkatesh, A., Wang, J., &？Chan, R. (2012). Fast fashion, sustainability, and the？ethical appeal of luxury brands. Fashion Theory,？16(3), 273-295. doi:10.2752/175174112X13340749707123

상세보기
Kautish, P., & Khare, A. (2022). Investigating the？moderating role of AI-enabled services on flow and awe experience. International Journal of Information？Management, 66, 102519. doi:10.1016/j.ijinfomgt.2022.102519

상세보기
Ko, E., & Fashion Marketing Research Lab [FMRL].？(2015). Sustainable fashion brand marketing. Paju,？Korea: Kyomunsa.
Ko, S. B., & Jin, B. (2017). Predictors of purchase？intention toward green apparel products: A？cross-cultural investigation in the U.S. and China.？Journal of Fashion Marketing and Management, 21(1),？70-87. doi:10.1108/JFMM-07-2014-0057

상세보기
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016).？Understanding fashion consumers' attitude and？behavioral intention toward sustainable fashion？products: Focus on sustainable knowledge sources and？knowledge types. Journal of Global Fashion？Marketing, 7(2), 103-119. doi:10.1080/20932685.2015.1131435

상세보기
Ladhari, R., Gonthier, J., & Lajante, M. (2019).？Generation Y and online fashion shopping:？Orientations and profiles. Journal of Retailing and？Consumer Services, 48, 113-121. doi:10.1016/j.jretconser.2019.02.003.

상세보기
Lai, L. H., Liu, C. T., & Lin, J. T. (2011). The？moderating effects of switching costs and inertia on the customer satisfaction-retention link: Auto liability？insurance service in Taiwan. Insurance markets and？companies: Analyses and Actuarial Computations,？2(1), 69-78.
Lee, S. H., Yang, Y. J., & Yoo, C. J. (2012). A study of？inertia construct and the relationship between inertia？and related variables. Journal of Marketing Studies,？20(4), 191-209. UCI:G704-001657.2012.20.4.012
Liu, T., Wu, L. W., Hung, C. (2007). The effects of？inertia and switching barriers on satisfaction-retention？relationship: A case of financial service industries.？Journal of Management and Business Research, 24(6),？671-687. doi:10.6504/JOM.2007.24.06.05
Lobb, A. E., Mazzocchi, M., & Traill, W. B. (2007).？Modelling risk perception and trust in food safety？information within the theory of planned behaviour.？Food Quality and Preference, 18(2), 384-395.？doi:10.1016/j.foodqual.2006.04.004

상세보기
Lu, L., Bock, D., & Joseph, M. (2013). Green？marketing: What the millennials buy. Journal of？Business Strategy, 34(6), 3-10. doi:10.1108/JBS-05-2013-0036

상세보기
Lundblad, L., & Davies, I. A. (2016). The values and motivations behind sustainable fashion consumption.？Journal of Consumer Behaviour, 15(2), 149-162. doi:10.1002/cb.1559

상세보기
Marechal, K. (2010). Not irrational but habitual: The？importance of 'behavioural lock-in' in energy？consumption. Ecological Economics, 69(5), 1104-1114.？doi:10.1016/j.ecolecon.2009.12.004

상세보기
Maloney, J., Lee, M., Jackson, V., & Miller-Spillman, K.？A. (2014). Consumer willingness to purchase organic？products: Application of the theory of planned？behavior. Journal of Global Fashion Marketing, 5(4),？308-321. doi:10.1080/20932685.2014.925327

상세보기
Mason, M. C., Pauluzzo, R., & Umar, R. M. (2022).？Recycling habits and environmental responses to？fast-fashion consumption: Enhancing the theory of？planned behavior to predict generation Y consumers'？purchase decisions. Waste Management, 139, 146-157.？doi:10.1016/j.wasman.2021.12.012

상세보기
McNeill, L., & Moore, R. (2015). Sustainable fashion？consumption and the fast fashion conundrum:？Fashionable consumers and attitudes to sustainability？in clothing choice. International Journal of Consumer？Studies, 39(3), 212-222. doi:10.1111/ijcs.12169

상세보기
Morwitz, V., Steckel, J., & Gupta, A. (2006). When do？purchase intentions predict sales?. International Journal？of Forecasting, 23(3), 347-364. doi:10.1016/j.ijforecast.2007.05.015

상세보기
Niinimaki, K. (2010). Eco-clothing, consumer identity and？ideology. Sustainable Development, 18(3), 150-162.

상세보기
Park, H. J., & Lin, L. M. (2018). Exploring？attitude-behavior gap in sustainable consumption:？Comparison of recycled and upcycled fashion？products. Journal of Business Research, 117, 623-628.？doi:10.1016/j.jbusres.2018.08.025

상세보기
Pierro, A., Mannetti, L., & Livi, S. (2003). Self-identity？and the theory of planned behavior in the prediction？of health behavior and leisure activity. Self and？Identity, 2(1), 47-60. doi:10.1080/15298860309024

상세보기
Pitta, D., Franzak, F., & Fowler, D. (2006). A strategic？approach to building online customer loyalty:？Integrating customer profitability tiers. Journal of？Consumer Marketing, 23(7), 421-429. doi:10.1108/07363760610712966

상세보기
Reiley, K., & DeLong, M. (2011). A consumer vision for？sustainable fashion practice. Fashion Practice, 3(1),？63-83. doi:10.2752/175693811X12925927157054

상세보기
Sheppard, B. H., Hartwick, J., & Warshaw, P. R.？(1988). The theory of reasoned action: A？meta-analysis of past research with recommendations？for modifications and future research. Journal of？Consumer Research, 15(3), 325-343. doi:10.1086/209170

상세보기
Si, H., Shi, J., Tang, D., Wu, G., Lan, J. (2020).？Understanding intention and behavior toward？sustainable usage of bike sharing by extending the？theory of planned behavior. Resources, Conservation？and Recycling, 152, 104513. doi:10.1016/j.resconrec.2019.104513.

상세보기
Song, S., & Ko, E. (2017). Perceptions, attitudes, and？behaviors toward sustainable fashion: Application of？Q and Q-R methodologies. International journal of consumer studies, 41(3), 264-273. doi:10.1111/ijcs.12335

상세보기
Tam, K. P., & Chan, H. W. (2018). Generalized trust narrows the gap between environmental concern and？pro-environmental behavior: Multilevel evidence.？Global Environmental Change, 48, 182-194.？doi:10.1016/j.gloenvcha.2017.12.001

상세보기
Timmers, C. F., & Glas, C. A. W. (2010). Developing？scales for information-seeking behaviour. Journal of？Documentation, 66(1), 46-69.

상세보기
Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019).？Sustainable fashion index model and its implication.？Journal of Business Research, 99, 430-437.？doi:10.1016/j.jbusres.2017.12.027

상세보기
White, L., & Yanamandram, V. (2004). Why customers？stay: Reasons and consequences of inertia in financial？services. Managing Service Quality, 14, 183-194.

상세보기
Wiederhold, M., & Martinez, L. F. (2018). Ethical consumer behaviour in Germany: The attitude- behaviour gap in the green apparel industry.？International Journal of Consumer Studies, 42(4),？419-429. doi:10.1111/ijcs.12435

상세보기
Zhang, L., Fan, Y., Zhang, W. & Zhang, S. (2019). Extending the theory of planned behavior to explain？the effects of cognitive factors across different kinds of？green products. Sustainability, 11(15), 4222.？doi:10.3390/su11154222

상세보기
Zhao, H., Gao, Q., Wu, Y., Wang, Y., & Zhu, X.？(2014). What affects green consumer behavior in？China?: A case study from Qingdao. Journal of？Cleaner Production, 63, 143-151. doi:10.1016/j.jclepro.2013.05.021.

상세보기

저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format