참고문헌 (45)

1. Chae, H., Ko, J., & Ko, E. (2016). The effects of？experiential value on brand equity: Focus on kitsch？product of luxury brands. Journal of the Korean？Society of Costume, 66(2), 45-60. doi:10.7233/jksc.2016.66.2.045？ 

   원문보기 상세보기

2. Chandler, J. D., & Vargo, S. L. (2011). Contextualization？and value-in-context: How context frames？exchange. Marketing Theory, 11(1), 35-49.？doi:10.1177/1470593110393713？ 

   상세보기

3. Cho, M., & Ko, E. (2020). A study on collaborative fashion consumption platform. Fashion & Textile？Research Journal, 22(6), 777-788. doi:10.5805/SFTI.2020.22.6.777？ 

   원문보기 상세보기

4. Cho, Y., & Lee, J. S. (2020). A study on exhibition？display by luxury fashion brands: Focusing on the？aesthetics of atmosphere by Gernot Bohme. Journal？of the Korean Society of Costume, 70(4). 135-151.？doi:10.7233/jksc.2020.70.4.135？ 

   상세보기

5. Correia, A., & Kozak, M. (2021). Luxury product and？brand purchasing behavior: Introduction to a Journal？of Global Scholars of Marketing Science (JGSMS)？special section. Journal of Global Scholars of？Marketing Science, 1-5. doi:10.1080/21639159.2020.1808823？ 

   상세보기

6. Creswell, J. W., & Poth, C. N. (2016). Qualitative？inquiry and research design: Choosing among five？approaches. United States: Sage publications.？ 

7. Dion, D., & Borraz, S. (2017). Managing status: How？luxury brands shape class subjectivities in the service？encounter. Journal of Marketing, 81(5), 67-85.？doi:10.1509/jm.15.0291？ 

   상세보기

8. France Inter. (2019). Chanel refuse le e-commerce : "Il？faut pouvoir toucher les creations, cela fait partie de？l'experience". Retrieved October 1, 2022, from？https://www.radiofrance.fr/franceinter/chanel-refuse-le-e-commerce-il-faut-pouvoir-toucher-les-creations-cela-fait-partie-de-l-experience-5897189？ 

9. Grissemann, U., Plank, A., & Brunner-Sperdin, A.？(2013). Enhancing business performance of hotels:？The role of innovation and customer orientation.？International Journal of Hospitality Management, 33, 347-356. doi:10.1016/j.ijhm.2012.10.005？ 

   상세보기

10. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello,？G., Donvito, R., & Singh, R. (2016). Social media？marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of？Business Research, 69(12), 5833-5841. doi:10.1016/j.jbusres.2016.04.181？ 

    상세보기

11. Harrigan, P., Evers, U., Miles, M. P., & Daly, T. (2018).？Customer engagement and the relationship between？involvement, engagement, self-brand connection and？brand usage intent. Journal of Business Research, 88,？388-396. doi:10.1016/j.jbusres.2017.11.046？ 

    상세보기

12. Higgins, E. T., & Scholer, A. A. (2009). Engaging the？consumer: The science and art of the value creation？process. Journal of Consumer Psychology, 19(2),？100-114. doi:10.1016/j.jcps.2009.02.002？ 

    상세보기

13. Hollebeek, L. (2011). Exploring customer brand？engagement: Definition and themes. Journal of？Strategic Marketing, 19(7), 555-573. doi:10.1080/0965254X.2011.599493？ 

    상세보기

14. Holmqvist, J., Ruiz, C. D., & Penaloza, L. (2020a).？Moments of luxury: Hedonic escapism as a luxury？experience. Journal of Business Research, 116, 503-513. doi:10.1016/j.jbusres.2019.10.015？ 

    상세보기

15. Holmqvist, J., Wirtz, J., & Fritze, M. P. (2020b). Luxury？in the digital age: A multi-actor service encounter？perspective. Journal of Business Research, 121, 747-756. doi:10.1016/j.jbusres.2020.05.038？ 

    상세보기

16. Huang, M. H., Rust, R., & Maksimovic, V. (2019). The？feeling economy: Managing in the next generation of？artificial intelligence (AI). California Management？Review, 61(4), 43-65. doi:10.1177/0008125619863436？ 

    상세보기

17. Hyun, J. W., Kim, J. M., & Hwang, S. J. (2021). The？effects of narcissism and materialism on the？compensatory consumption of luxury products in the？millennial generation-with a focused on the？moderating effect of self-control. Journal of Fashion？Business, 25(4), 109-124. doi:10.12940/JFB.2021.25.4.109？ 

    원문보기 상세보기

18. Kapferer, J. N., & Bastien, V. (2012). The luxury？strategy: Break the rules of marketing to build？luxury brands. United Kingdom: Kogan Page. 

19. Kauppinen-Raisanen, H., Muhlbacher, H., & Taishoff,？M. (2020). Exploring consumers' subjective shopping？experiences in directly operated luxury brand stores.？Journal of Retailing and Consumer Services, 57, 102251. doi:10.1016/j.jretconser.2020.102251？ 

    상세보기

20. Kim, A. J., & Ko, E. (2012). Do social media marketing？activities enhance customer equity? An empirical？study of luxury fashion brand. Journal of Business？research, 65(10), 1480-1486. doi:10.1016/j.jbusres.2011.10.014？ 

    상세보기

21. Kim, H., & Qu, H. (2020). Effects of employees' social？exchange and the mediating role of customer？orientation in the restaurant industry. International？Journal of Hospitality Management, 89, 102577.？doi:10.1016/j.ijhm.2020.102577？ 

    상세보기

22. Kim, Y., & Kim, J. (2022). Luxury fashion brands case analysis of using metaverse. Journal of Fashion？Business, 26(3), 50-71. doi:10.12940/jfb.2022.26.3.50？ 

    원문보기 상세보기

23. Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the？literature. Journal of Business Research, 99, 405-413.？doi:10.1016/j.jbusres.2017.08.023？ 

    상세보기

24. Lariviere, B., Bowen, D., Andreassen, T. W., Kunz, W.,？Sirianni, N. J., Voss, C., Wunderlich, N. V., & De？Keyser, A. (2017). "Service Encounter 2.0": An？investigation into the roles of technology, employees？and customers. Journal of Business Research, 79, 238-246. doi:10.1016/j.jbusres.2017.03.008？ 

    상세보기

25. Lee, H., & Ko, E. (2022). An analysis of sustainable macro trends of luxury fashion brands. Journal of？Fashion Business, 26(1), 16-29. doi:10.12940/jfb.2022.26.1.16？ 

    원문보기 상세보기

26. Loranger, D., & Roeraas, E. (2022). Transforming？luxury: Global luxury brand executives' perceptions？during COVID. Journal of Global Fashion？Marketing, 1-15. doi:10.1080/20932685.2022.2097938？ 

    상세보기

27. Mckinsey & Company. (2018). Luxury in the age of？digital Darwinism. Retrieved October 1, 2022, from？https://www.mckinsey.com/industries/retail/our-insights/luxury-in-the-age-of-digital-darwinism？ 

28. Pappas, J. M., & Flaherty, K. E. (2008). The effect of？trust on customer contact personnel strategic？behavior and sales performance in a service？environment. Journal of Business Research, 61(9),？894-902. doi:10.1016/j.jbusres.2007.09.017？ 

    상세보기

29. Patricio, L., Fisk, R. P., Falcao e Cunha, J., &？Constantine, L. (2011). Multilevel service design:？From customer value constellation to service？experience blueprinting. Journal of service Research, 14(2), 180-200. doi:10.1177/1094670511401901？ 

    상세보기

30. Pervan, S. J., Bove, L. L., & Johnson, L. W. (2009).？Reciprocity as a key stabilizing norm of interpersonal？marketing relationships: Scale development and？validation. Industrial Marketing Management, 38(1),？60-70. doi:10.1016/j.indmarman.2007.11.001？ 

    상세보기

31. Quach, S., & Thaichon, P. (2017). From connoisseur？luxury to mass luxury: Value co-creation and？co-destruction in the online environment. Journal of？Business Research, 81, 163-172. doi:10.1016/j.jbusres.2017.06.015？ 

    상세보기

32. Raggiotto, F., Mason, M. C., Moretti, A., & Paggiaro,？A. (2021). How do customers respond to external？store environment? Analyzing the new luxury？segment. Journal of Global Scholars of Marketing？Science, 1-17. doi:10.1080/21639159.2020.1808846？ 

    상세보기

33. Ratakam, P., & Petison, P. (2022). From means to end:？Understanding the millennial mind when buying？luxury jewelry brands. Journal of Global Fashion？Marketing, 1-13. doi:10.1080/20932685.2022.2085606？ 

    상세보기

34. Rosenbaum, M. S., Russell-Bennett, R., & Drennan, J.？(2015). Commercial friendships between gay sales？associates and straight female customers in luxury？settings: A proposed theoretical framework. Journal？of Retailing and Consumer Services, 27, 179-186.？doi:10.1016/j.jretconser.2015.08.004？ 

    상세보기

35. Ryu, S. (2020). Online luxury goods with price discount or onsite luxury goods with luxury services: Role of？situation-specific thinking styles and？socio-demographics. Journal of Retailing and？Consumer Services, 57, 102253. doi:10.1016/j.jretconser.2020.102253？ 

    상세보기

36. Saricam, C. (2022). Analyzing the influence of store？atmospherics on younger generation in apparel retail？market with an extended SOR model. Journal of？Global Fashion Marketing, 1-14. doi:10.1080/20932685.2022.2032794？ 

    상세보기

37. Sekora, J. (1977). Luxury: the concept in Western？thought, Eden to Smollett (p. 66). Baltimore, MD:？Johns Hopkins University Press.？ 

38. Seo, Y., & Buchanan-Oliver, M. (2019). Constructing a typology of luxury brand consumption practices.？Journal of Business Research, 99, 414-421.？doi:10.1016/j.jbusres.2017.09.019？ 

    상세보기

39. Shiau, W. L., & Luo, M. M. (2012). Factors affecting online group buying intention and satisfaction: A？social exchange theory perspective. Computers in？Human Behavior, 28(6), 2431-2444. doi:10.1016/j.chb.2012.07.030？ 

    상세보기

40. Shostac, G. L. (1985). Planning the service encounter. In？J. A. Crepiel, & M. R. Solomon (Eds.), The service？encounter (pp. 243-254). Washington, DC:？Lexington Books.？ 

41. Surprenant, C. F., & Solomon, M. R. (1987).？Predictability and personalization in the service？encounter. Journal of Marketing, 51(2), 86-96.？doi:10.1177/002224298705100207？ 

    상세보기

42. Tekleab, A. G., & Chiaburu, D. S. (2011). Social？exchange: Empirical examination of form and focus.？Journal of Business Research, 64(5), 460-466.？doi:10.1016/j.jbusres.2010.03.005？ 

    상세보기

43. Thibaut, J. W., & Kelley, H. H. (2017). The social？psychology of groups. New York, NY: Routledge.？Retrieved from https://www.routledge.com/TheSocial-Psychology-of-Groups/Thibaut/p/book/9780887386336？ 

44. Utkarsh. (2022). Tangible and intangible quality cues in？service advertising: A construal level theory？perspective. Journal of Global Scholars of Marketing？Science, 1-17. doi:10.1080/21639159.2022.2062023？ 

    상세보기

45. Wunderlich, N. V., Wangenheim, F. V., & Bitner, M. J.？(2013). High tech and high touch: A framework for？understanding user attitudes and behaviors related to？smart interactive services. Journal of Service？Research, 16(1), 3-20. doi:10.1177/1094670512448413？ 

    상세보기

저자의 다른 논문 :

고은주 (69)