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NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.13 no.1, 2022년, pp.167 - 178
이정정 (경성대학교 디지털디자인학과) , 배승주 (경성대학교) , 이상호 (경성대학교 디지털디자인학과)
This study attempted to confirm the effect of the user's characteristics on perceived ease of use, perceived usefulness, willingness to pay, flow and addiction to OTT service platform iQIYI users. Researchers believe that as the number of OTT service users who are willing to pay increases, research ...
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