[논문]스타트업 창업자의 창업성공에 미치는 영향 요인에 관한연구: 비즈니스 모델에 대한 자기 효능감과 신뢰의 매개효과를 중심으로

이일범; 강민정; 김지웅

doi:10.17703/jcct.2022.8.1.361

스타트업 창업자의 창업성공에 미치는 영향 요인에 관한연구: 비즈니스 모델에 대한 자기 효능감과 신뢰의 매개효과를 중심으로
The Effects of Internal and External Factors of the Founders' on Startup Success: Focusing on the Mediating Effect of Self-efficacy and Trust in the Business Model 원문보기

Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.8 no.1, 2022년, pp.361 - 370

이일범 (이드로경영파트너스(주)) , 강민정 (국립목포대학교) , 김지웅 (디지털경영혁신연구소)

초록
AI-Helper

본 논문은 창업자의 내적 요인과 외적 요인 대한 분석을 통하여 스타트업 창업성공에 유의한 영향을 미치는 독립변수들을 확인하여 창업생존율을 높이는 방안을 제시하였다. 본 연구 결과, 내적 요인(자금조달능력, 위험감수성)과 외적요인(창업환경, 창업지원정책)이 창업성공에 직접적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 한편, 자금조달능력과 위험감수성, 창업환경과 창업지원정책은 비즈니스 모델에 대한 자기 효능감을 부분매개로 창업성공에 유의한 영향을 미쳤으며, 창업 전문역량과 도전정신은 비즈니스 모델에 대한 자기 효능감을 완전매개로 창업성공에 유의한 영향을 미쳤다. 마지막으로, 창업전문역량, 위험감수성, 창업지원정책은 비즈니스 모델에 대한 신뢰를 부분매개로 창업성공에 영향을 미쳤으며, 도전정신과 창업환경은 비즈니스 모델에 대한 신뢰를 완전매개로 창업성공에 영향을 미쳤다.

Abstract ▼ AI-Helper

This paper suggested a plan to increase the start-up survival rate by identifying independent variables that significantly affect start-up success through analysis of the founder's internal and external factors. As a result of this study, it was found that internal factors (financial ability, risk sensitivity) and external factors (start-up environment, start-up support policy) had a direct positive (+) effect on start-up success. Meanwhile, self-efficacy for business models partially mediated the relationship between factors(financing ability, risk sensitivity, start-up environment and start-up support policies) and start-up success. Self-efficacy for business models fully mediated the relationship between factors(start-up expertise and challenge spirit) and start-up success. Finally, trust in business models partially mediated the relationship between factors(start-up expertise, risk sensitivity, and start-up support policies) and start-up success. And the trust in business models fully mediated the factors(the spirit of challenge, start-up environment) and start-up success.

주제어

표/그림 (7)

그림 그림 1. 연구 모형 Figure 1. Research Model
표 표 1. 측정 문항 Table 1. Measurement Questions
표 표 2. 창업자의핵심역량요인항목의탐색적요인분석검증결과 Table 2. The Results of the Exploratory Factor Analysis Verification of the Founder's Core Competency Factor Items
표 표 3. 비즈니스 모델에 대한 탐색적 요인분석 Table 3. The Results of the Exploratory Factor Analysis Verification of the Business Model
표 표 4. 스타트업 창업 성공에 대한 다중회귀분석 Table 4. Multiple Regression Analysis of Startup Success
표 표 5. 비즈니스 모델에 대한 자기효능감의 매개효과의 PROCESS macro에 의한 검증(Model = 4) Table 5. Verification of the Mediating Effect of Self-efficacy on the Business Model by PROCESS macro macro
표 표 6. 비즈니스 모델에 대한 신뢰의 매개효과의 PROCESS macro에 의한 검증(Model = 4) Table 6. Verification of the Mediating Effect of Trust on the Business Model by PROCESS macro

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