최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기정보관리학회지 = Journal of the Korean society for information management, v.39 no.4, 2022년, pp.159 - 189
김은진 (한국법제연구원) , 구정화 (한남대학교 문헌정보학과)
본 연구는 인류의 자산이자 중요기록물인 세계기록유산의 홍보활동을 활성화하기 위한 초기 연구로, 국내 세계기록유산의 웹사이트를 통한 온라인 홍보현황을 파악하고 개선방안을 제안하였다. 세계기록유산의 홍보의 의미를 정의하고 문헌연구를 통해 현황 분석을 위한 기준을 도출하였다. 홍보활동 분석영역을 홍보내용, 홍보유형, 홍보매체으로 나누고 세부 홍보항목과 내용을 설정하였다. 도출된 분석기준을 바탕으로 국내 세계기록유산을 소장 관리하고 있으며 온라인홍보 활동을 수행하고 있는 11개 기관의 21개 웹사이트를 분석하였다. 분석 결과 내용을 바탕으로 첫째, 세계기록유산의 홍보내용에는 보존가치와 활용가치가 상호 강조되어야 하며 둘째, 이용자 세분화를 통한 홍보가 이루어져야 하며 셋째, 관련 기록유산을 통합하거나 연결하는 시스템 및 서비스 구축하여 기록유산에 대한 이용자의 접근성을 높여야 하며 끝으로, 세계기록유산 홍보 관련 지침 또는 매뉴얼을 마련해야 할 것을 개선방안으로 제언하였다.
The research aims to recommend strategies to promote PR activities of 'the Memory of the World(MoW)' on the websites. To achieve the goal, the researchers analyzed the current conditions of online PRs of the MoW in S. Korea by developing the standards/elements for analysis. The research examined the...
Choi, YoonHee (2014). Studies of Online PR Analysis and Its Improvement Plan on 3 Youth?Public Service Websites. Master's thesis, Myongji University.
Cultural Heritage Administration (2007). Guidebook for the Use of Cultural Properties. Daejeon:?Cultural Heritage Administration.
Cultural Heritage Administration (2011). Strategic Public Relations Guidelines for Cultural Heritage?Administration. Daejeon: Cultural Heritage Administration.
Han, Huijeong, Park, Tae-Yeon, & Yang, Dong-min (2020). The past, present and future of?Korean written cultural heritage. Journal of Digital Culture Archives, 3(1), 99-108.
Han, Phil-Won (2017). The practices and issues in the protection and management, and the?promotion and use of world heritages in Korea. The Research Institute for the Mahan-Baekje?Culture, 30, 65-78.
Han, SangPhil (2000). A study on the improvement of national public relations through comparative?analysis of Korean and American internet homepages: focusing on the case analysis of?homepages of government agencies and local governments. Journal of Public Relations,?4(2), 170-208.
Jeon, SoYoon (2014). Measure for Utilizing Data of Korea Memory of the World Programme.?Master's thesis, Kyungpook National University.
Kim, Kwibae (2016). Analysis of the Institutional Framework and Issues Relating to the UNESCO?Memory of the World Programme. Master's thesis, Konkuk University.
Lee, Hyewon (2007). A Study of Method to Activate Exhibition Programme in Archives. Master's?thesis, Ewha Women's University.
Lee, JiEun (2012). Bibliographical Study for the Memory of the World of Korea. Master's thesis,?Sookmyung Women's University.
Lee, Jin-Hee (2006). A Study on the Characteristics of Websites as a Medium for Public Relations?Communication of NPOs. Master's thesis, Ewha Women's University.
Lee, JungYoon (2002). Analysis about the Practical Use of Web Sites as a Tool for the Public?Relation of Social Welfare Institutions. Master's thesis, Sookmyung Women's University.
Lee, Seo-hyeon (2015). A Comparative Study of the PR Practices for the UNESCO World?Heritage: Focused on the Local News Coverage in Jeju, Tasmania, and Hawaii. Doctoral dissertation, Jeju National University.
Lee, Zoo-Moon (2010). Effects of Public Organization's Website as PR Media on the Image and?Evaluation of the Organization: Focusing on Local Governments. Master's thesis, Chung-Ang?University.
Ministry of Foreign Affairs (2020). Overview of UNESCO 2020. Seoul: Ministry of Foreign Affairs.
National Archives (2017). Attraction and prospect of UNESCO International Center for Archives?and Heritage(ICDH). Daejeon: National Archives.
Park, SungJin (2008). Elevating the Memory of the World programme. Master's thesis, Chung-Ang?University.
Park, Youn-Suh (2017). A Study on the Integrated Information Service Method for UNESCO?Memory of the World in Korea. Master's thesis, Chung-Ang University.
United Nations Educational, Scientific and Cultural Organization International Center for Documentary?Heritage (2020). UNESCO world heritage workbook. Cheongju: United Nations Educational,?Scientific and Cultural Organization International Centre for Documentary Heritage(UNESCO?ICDH).
Yeom, Ji-su (2018). Research on the Evaluation and Improvement Plan for Web Archival?Information Services in old Document Archives. Master's thesis, Hankuk University of?Foreign Studies.
Yoon, Hee-Jung (2011). A content analysis of the public relations reported in the website of?Korean national police agency: focusing on the emergency management. The Police Science?Journal, 6(1), 97-125. http://doi.org/10.16961/polips.2011.6.1.97
United Nations Educational, Scientific and Cultural Organization (2002). Memory of the World?General Guidelines to Safeguard Documentary Heritage. Paris: United Nations Educational,?Scientific and Cultural Organization.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
오픈액세스 학술지에 출판된 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.