[논문]전시관 스마트 도슨트의 어포던스 비교분석

박민혁; 이정우

doi:10.14400/jdc.2022.20.2.063

전시관 스마트 도슨트의 어포던스 비교분석
Comparative Affordance Analysis of Smart Docents for Exhibits 원문보기

디지털융복합연구 = Journal of digital convergence, v.20 no.2, 2022년, pp.63 - 75

초록
AI-Helper

본 연구에서는 국내외의 25개 전시관에서 제공되고 있는 스마트 도슨트 인터페이스를 어포던스 기반으로 비교 분석하였다. 소수의 경험자 중심으로 발견하는 휴리스틱 평가기법을 채택하였으며, 사용자 인터페이스 사용성 평가의 경우 리서치 한 세트당 5~8명이면 충분한 결과를 얻을 수 있다는 제이콥 닐슨의 가이드라인을 기반으로 6명의 연구 참여자를 선정해 진행하였다. 어포던스 비교분석 결과, 동양에서 사용 중인 스마트 도슨트가 서양에서 사용 중인 스마트 도슨트보다 대부분의 어포던스에서 평균적으로 높은값을 보였지만, 감각적 어포던스에 한해서는 낮은값을 보이는 것으로 나타났다. 더불어, 범주를 세분화하여 국가별 어포던스 값을 도출하였는데, 미국에서 사용되고 있는 스마트 도슨트의 감각적 어포던스가 타국가와 비교하였을 때, 가장 높은값을 나타내는 특이점이 발견되었다. 결론적으로 본 연구로써 국내외 전시관에서 사용되는 스마트 도슨트의 네 가지 어포던스를 비교해보는 동시에, 향후 행동유도성 개선에 대한 방향성을 제시할 수 있었는데, 이는 스마트 도슨트의 인터페이스 디자인 및 전시관 서비스 전략에도 도움이 될 수 있는 실무적 시사점을 제공할 수 있을 것이다.

Abstract ▼ AI-Helper

In this study, the smart docent interface provided at 25 exhibition halls at domestic and foreign were compared and analyzed based on affordance. Heuristic evaluation techniques were adopted, centered on a small number of experienced people, and six research participants were selected based on Jacob Nielsen's guidelines that five to eight people per set of research can achieve sufficient results. As a result of comparative analysis of affordance, smart docent used in the Oriental showed a higher average value than smart docent used in the Western, but a lower value for sensory affordance alone. In addition, the categories were subdivided to derive the affordance values for each country, and a singularity was found that the sensory affordance of smart docents used in the United States represents the highest value compared to other countries. In conclusion, this study was able to compare the four affordances of smart docents used in domestic and foreign exhibition halls while presenting directions for future behavioral improvement, which could provide practical implication for smart docent interface design and exhibition hall service strategies.

주제어

표/그림 (9)

표 Table 1. Gibson and Norman's affordance concept
표 Table 2. Types of affordance according to Hatson's theory
표 Table 3. Research overview
표 Table 4. Survey target exhibition hall list
표 Table 5. Participants in the experiment (based on 2021.02)
표 Table 6. Mobile application affordance evaluation questions[19,29,47]
표 Table 7. Status of affordance evaluation for each exhibition hall type
표 Table 8. Comparison of smart docent affordances by continent - independent sample t-test
표 Table 9. Comparison of smart docent affordances by country – One-way ANOVA

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