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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.2, 2022년, pp.91 - 105
박영근 (부산대학교 경영학과) , 옥석재 (부산대학교 경영학과)
Most of the preceding studies related to Internet Primary banks are studies on laws, regulations, and expected effects of introduction, and studies on financial consumers' intention to switch to financial services are insufficient. Apply to the PPM(Push-Pull-Mooring)theory to find out the factors th...
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