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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.20 no.4, 2022년, pp.39 - 44
니에신위 (호남대학교 경영학과) , 임창욱 (호남대학교 경영학부)
This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five componen...
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