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NTIS 바로가기멀티미디어학회논문지 = Journal of Korea Multimedia Society, v.25 no.5, 2022년, pp.721 - 729
추장운 (Dept. of Storytelling, Graduate School, Dong-Eui University) , 왕서일 (Dept. of Animation and Digital Arts, Communication University of China Nanjing) , 김치용 (Dong-Eui University)
The pandemic of COVID-19 has led "E-commerce+ Live streaming", the new form of retail business, development rapidly. And more and more consumers choose to buy commodities in E-commerce live streaming. According to the related investigation at home and abroad, the purchase intention and WOM intention...
Research report on the trend of China's cross-border live broadcast e-commerce industry in 2022(2022), https://www.iimedia.cn/c400/83505.html (accessed February 15, 2022).
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