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NTIS 바로가기지식경영연구 = Knowledge Management Research, v.23 no.2, 2022년, pp.211 - 228
As social media marketing becomes prevalent, it is necessary to understand the administrative role of managers in promoting user engagement. However, little is known about how community managers enhance user engagement in social media. In this research, we study how managers can boost online user pa...
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시사저널 (2022). http://www.sisajournal.com/news/articleView.html?idxno231415
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