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NTIS 바로가기산업융합연구 = Journal of industrial convergence, v.20 no.7, 2022년, pp.13 - 20
최건 ((주)한국조직문화연구소)
This study aimed to provide basic data for the development of local cultural festivals by verifying whether regional cultural unity moderates the link between storytelling and brand assets for festival visitors. The survey was conducted with 431 visitors who participated in the S city Eupseong Festi...
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