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NTIS 바로가기정보화 정책 = Informatization policy, v.29 no.3, 2022년, pp.82 - 104
이의경 (Yonsei University, School of Business) , 김형진 (Korea Institute of Industrial Technology, Korea National Industrial Convergence Center) , 이호근 (Yonsei University, School of Business)
One of the interesting social phenomena in short-form video platforms is the hashtag challenge wherein ordinary users are encouraged to create by imitating short viral videos on a particular theme. Despite the increasing popularity of hashtag challenges, theoretical discussion on related user behavi...
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