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[국내논문] MZ세대의 패션상품 구매채널여정 유형화와 특징 비교
A comparison of the types and characteristics of the purchase channel journey of fashion products in the MZ generation 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.30 no.5, 2022년, pp.656 - 674  

이정우 (가천대학교 패션디자인학과) ,  김미영 (가천대학교 패션디자인학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth...

주제어

#MZ세대   #구매채널여정유형   #구매채널여정특성   #MZ세대의 구매채널여정비교   #에스노그라피 연구방법  

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