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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.24 no.5, 2022년, pp.567 - 576
최다희 (경희대학교 의류디자인학과) , 송수민 (경희대학교 의류디자인학과) , 장등예 (경희대학교 의류디자인학과) , 고리 (경희대학교 의류디자인학과) , 신은정 (연세대학교 의류환경학과)
This study aims to determine the effects of the experiences of ZEPETO platform users on their attitudes and purchase intentions. A survey on 10-20 Korean and Chinese virtual fashion consumers was conducted. Brand experiences were independent variables, and offline purchase was the dependent variable...
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