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메타버스 플랫폼 '제페토' 이용자의 가상패션 스타일 선호도 및 구매행태 분석
Analysis of Virtual Fashion Style Preferences and Purchasing Behavior of Metaverse Platform 'Zepeto' Users 원문보기

패션비즈니스 = Fashion business, v.26 no.3, 2022년, pp.33 - 49  

김가야 (세종대학교 패션디자인학과) ,  성옥진 (세종대학교 패션디자인학과) ,  김숙진 (세종대학교 패션디자인학과)

Abstract AI-Helper 아이콘AI-Helper

In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepet...

주제어

표/그림 (12)

참고문헌 (35)

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