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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.5, 2022년, pp.868 - 889
서주연 (이화여자대학교 의류산업학과) , 김효정 (이화여자대학교 의류산업학과) , 박민정 (이화여자대학교 의류산업학과)
Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study condu...
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