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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.5, 2022년, pp.848 - 867
추호정 (서울대학교 의류학과) , 장주연 (홍콩이공대학 의류학과) , 백은수 (한양대학교 의류학과) , 이하경 (충남대학교 의류학과) , 김하빈 (서울대학교 의류학과)
As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for ...
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