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베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-
A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.5, 2022년, pp.848 - 867  

추호정 (서울대학교 의류학과) ,  장주연 (홍콩이공대학 의류학과) ,  백은수 (한양대학교 의류학과) ,  이하경 (충남대학교 의류학과) ,  김하빈 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for ...

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