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음식관여도 유형에 따른 레스토랑 간편식 선택속성 중요도-수행도 분석
Importance-Performance Analysis of Restaurant Meal Replacement (RMR) Selection Attributes According to Food Involvement Type 원문보기

韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.38 no.6, 2023년, pp.402 - 414  

최승균 (숭의여자대학교 식품영양과) ,  홍완수 (상명대학교 식품영양학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study evaluated the consumers' demands and points of improvement for restaurant meal replacement through importance-performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement...

주제어

#Food involvement   #restaurant meal replacement   #selection attributes   #importance-performance analysis  

표/그림 (10)

참고문헌 (39)

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