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NTIS 바로가기패션비즈니스 = Fashion business, v.27 no.1, 2023년, pp.36 - 49
지경하 (충남대학교 생활과학연구소) , 김한나 (충남대학교 의류학과)
This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased a...
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