참고문헌 (77)

1. Ahn, K. H., Yoo, C. J., & Kim, S. (2004). The study on the structural？model of avartar decoration needs, avatar self-identification and？site attitude & loyalty. Journal of Consumer Studies, 15(2), 19-38. 

2. Alsop, T. (2022, May 10). Metaverse market size worldwide 2021-2030. Statista. Retrieved October 10, 2022 from https://www.statista.com/statistics/1295784/metaverse-market-size/ 

3. Alzayat, A., & Lee, S. H. M. (2021). Virtual products as an extension？of my body - Exploring hedonic and utilitarian shopping value in？a virtual reality retail environment. Journal of Business Research,？130, 348-363. doi:10.1016/j.jbusres.2021.03.017 

   상세보기

4. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun -？Measuring hedonic and utilitarian shopping value. Journal of？Consumer Research, 20(4), 644-656. doi:10.1086/209376 

   상세보기

5. Bae, J., Kim, S., & Koo, D. M. (2018). Influence the effect of？perceived values of game items and purchase intention on game？loyalty - Focused on the relationship between augmenting products？and core service. Korean Business Education Review, 33(1), 385-404. doi: 10.23839/kabe.2018.33.1.385S 

   

6. Baumeister, R., & Vohs, K. D. (2004). Self-regulation and self-control.？In C. Peterson, & M. E. P. Seligman (Eds.), Character Strengths？and Virtues: A Handbook and Classification (pp. 499-516).？Washington, DC: American Psychological Association American？Psychological Association. 

7. Belk, R. (2014). Objectification and anthropomorphism of the self -？Self as brand, self as avatar. In S. Brown, & S. Ponsonby-McCabe？(Eds.), Brand Mascots and Other Marketing Animals (pp. 39-54).？New York, NY: Routledge. 

8. Byun, W. S., Park, S. T., & Kim, T. U. (2012). A study on the factors？affecting the intention to purchase digital items. Journal of Digital？Convergence, 10(11), 243-251. doi:10.14400/JDPM.2012.10.11.243 

   원문보기 상세보기

9. Chung, J., & Park, D. H. (2013). The effect of online consumer review？on product attitude based on regulatory focus. The e-Business？Studies, 14(3), 77-93. doi:10.15719/geba.14.3.201308.77 

   

10. Crowe, E., & Higgins, E. T. (1997). Regulatory focus and strategic？inclinations - Promotion and prevention in decision-making.？Organizational Behavior and Human Decision Processes, 69(2),？117-132. doi:10.1006/obhd.1996.2675 

    상세보기

11. Davis, R., Lang, B., & Gautam, N. (2013). Modeling utilitarian？hedonic dual mediation (UHDM) in the purchase and use of？games. Internet Research, 23(2), 229-256. doi:10.1108/10662241311313330 

    상세보기

12. Das, G. (2016). Understanding the role of regulatory focus in e-tailing？activities. Journal of Services Marketing, 30(2), 212-222. doi:10.1108/JSM-10-2014-0358 

    상세보기

13. Decentraland (2022, March). Metaverse Fashion Week is here!.？Decentraland. Retrieved October 10, 2022 from https://decentraland.org/blog/announcements/metaverse-fashion-week-is-here/ 

14. Dionisio, J., Burns, W. III., & Gilbert, R. (2013). 3D virtual worlds and？the metaverse - Current status and future possibilities. ACM？Computing Surveys (CSUR), 45(3), 1-38. doi:10.1145/2480741.2480751 

    상세보기

15. Diallo, M. F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M.？(2021). CSR actions, brand value, and willingness to pay a？premium price for luxury brands - Does long-term orientation？matter? Journal of Business Ethics, 169(2), 241-260. doi:10.1007/s10551-020-04486-5 

    상세보기

16. Fazeli, Z., Shukla, P., & Perks, K. (2020). Digital buying behavior -？The role of regulatory fit and self?construal in online luxury goods？purchase intentions. Psychology & Marketing, 37(1), 15-26. doi:10.1002/mar.21276 

    상세보기

17. Guidice, R. M., Mero, N. P., Matthews, L. M., & Greene, J. V. (2016).？The influence of individual regulatory focus and accountability？form in a high performance work system. Journal of Business？Research, 69(9), 3332-3340. doi:10.1016/j.jbusres.2016.02.011 

    상세보기

18. Guo, Y., & Barnes, S. (2009). Virtual item purchase behavior in virtual？worlds - An exploratory investigation. Electronic Commerce Research,？9(1), 77-96. doi:10.1007/s10660-009-9032-6 

    상세보기

19. Hamari, J., & Keronen, L. (2017). Why do people buy virtual goods？- A meta-analysis. Computers in Human Behavior, 71, 59-69.？doi:10.1016/j.chb.2017.01.042 

    상세보기

20. Han, M. K., Ryu, M. S., & Sung, Y. H. (2016). Moderating effect of？the consumers' need for uniqueness and self-regulatory focus in？the advertising effect of storytelling advertisement. The Korean？Journal Advertising, 27(6), 97-127. doi:10.14377/KJA.2016.8.31.97 

    상세보기

21. Han, S. J., & Kang, S. (2016). The effect of regulatory focus on the？consumer trust to a web site - Moderating effect of consumers'？purchasing experience toward online shopping. Journal of Information？Technology Applications and Management, 23(4), 101-116. doi:10.21219/jitam.2016.23.4.101 

    원문보기 상세보기

22. Higgins, E. T., Nakkawita, E., & Cornwell, J. F. (2020). Beyond？outcomes - How regulatory focus motivates consumer goal pursuit？processes. Consumer Psychology Review, 3(1), 76-90. doi:10.1002/arcp.1052 

    상세보기

23. Higgins, E. T., & Spiegel, S. (2004). Promotion and prevention？strategies for self-regulation - A motivated cognition perspective.？In R. F. Baumeister & K. D. Vohs (Eds.), Handbook of self-regulation: Research, theory, and applications (pp. 171-187). New ？York, NY: Guilford Press. 

24. Ho, C. H., & Wu, T. Y. (2012). Factors affecting intent to purchase？virtual goods in online games. International Journal of Electronic？Business Management, 10(3), 204-212. 

25. Holbrook, M. B. (1999). Introduction to consumer value. In M.B.？Holbrook (Eds.), Consumer Value - A Framework for Analysis？and Research, (pp.1-28). London: Routledge. doi:10.4324/9780203010679 

    

26. Holbrook, M. B. (2006). Consumption experience, customer value,？and subjective personal introspection: An illustrative photographic？essay. Journal of Business Research, 59(6), 714-725. doi:10.1016/j.jbusres.2006.01.008 

    상세보기

27. Huang, T. L., & Liao, S. L. (2017). Creating e-shopping multisensory？flow experience through augmented-reality interactive technology.？Internet Research, 27(2), 449-475. doi:10.1108/IntR-11-2015-0321 

    상세보기

28. Huh, T. J., & Hwang, S. J. (2004). The characteristics of avatar users？according to avatar image-focus on utilization state, body-esteem？and self-esteem. Journal of the Korean Society of Clothing and？Textiles, 28(5), 648-657. 

29. Hwang, S. Y., & Shin, S. M. (2013). The effects of the virtual avatar？fitting models for apparel e-commerce in consumer's purchasing？behavior - Comparing traditional model with virtual avatar model.？Journal of Fashion Business, 17(5). 57-69. doi:10.12940/jfb.2013.17.5.57 

    원문보기 상세보기

30. Jang, S. H., & Lee, S. J. (2005). Comparative study on avatar's？clothing image and casual brand image based on avatar's fashion？marketing. Journal of the Korean Society of Costume, 55(5), 28-42. 

31. Jung, Y., & Pawlowski, S. D. (2014). Understanding consumption in？social virtual worlds - A sensemaking perspective on the？consumption of virtual goods. Journal of Business Research,？67(10), 2231-2238. doi:10.1016/j.jbusres.2014.01.002 

    상세보기

32. Kang, S. (2021). A study on the factors affecting the usage intention？of the metaverse in the digital convergence age. The Journal of？Internet Electronic Commerce Research, 21(6), 171-188. doi:10.37272/JIECR.2021.12.21.6.171 

    상세보기

33. Kim, G., & Yang, Y. (2015). The influence of regulatory focus, self-regulation, and affect on impulsive buying intention. Korean？Journal of Consumer and Advertising Psychology, 16(3), 455-475.？doi:10.21074/kjlcap.2015.16.3.455 

    상세보기

34. Kim, H. W., Gupta, S., & Koh, J. (2011). Investigating the intention to？purchase digital items in social networking communities - A？customer value perspective. Information & Management, 48(6),？228-234. doi:10.1016/j.im.2011.05.004 

    상세보기

35. Kim, M. (2021a, Jun 29). Seven things you and I want to know about？the metaverse. Hankyung Opinion. Retrieved from Retrieved from？https://www.hankyung.com/opinion/article/2021062905731 

36. Kim, S. G. (2021b). Metaverse media platform and related standardization trends. Broadcasting and Media Magazine, 26(3), 41-49. 

37. Kim, S. J., Kim, K. H., & Choi, J. (2019). The role of design？innovation in understanding purchase behavior of augmented？products. Journal of Business Research, 99, 354-362. doi:10.1016/j.jbusres.2017.09.047 

    상세보기

38. Koh, J., Shin S. J., & Kim, H. W. (2008). The antecedents of need for？self-presentation and the effect on digital item purchase intention？in an online community. Asia Pacific Journal of Information？Systems, 18(1), 117-144. 

39. Kwon, M. (2022). The effect of Zepeto brand item experience factor？on brand satisfaction and purchase. Journal of Brand Design？Association of Korea. 20(1), 29-40. doi:10.18852/bdak.2022.20.1.29 

    

40. Lee, E., Lee, J., Cho, M., Sung, Y., & Choi, S. M. (2018). The effect？of innovativeness and self-regulatory focus on the use of internet？of things. The Korean Journal of Consumer and Advertising？Psychology, 19(1), 67-91. doi:10.21074/kjlcap.2018.19.1.67 

    상세보기

41. Lee, E. S., & Um, G. J. (2021). A case study using metaverse？according to marketing changes in fashion luxury brands. Design？Research, 16(4), 375-386. doi:10.46248/kidrs.2021.4.375 

    상세보기

42. Lee, H. J., & Min, D. K. (2019). Effects of the social enterprise？products' consumption values on attitude, purchase intention, and？intention to pay premium price. Journal of Social Value and？Enterprise, 12(2), 81-119. doi:10.32675/ses.2019.12.2.003 

    상세보기

43. Lee, J. K., Lee, K. Y., & Lim, Y. S. (2016). The effects of brand equity？of constituent brand on the co-branding brand equity and brand？attitudes. Journal of Practical Research in Advertising and Public？Relations, 9(3), 188-218. doi:10.21331/jprapr.2016.9.3.009 

    

44. Lee, K., & Huh, Y. (2014). The effects of chronic regulatory focus？based on types of virtual fitting services on fashion brand？favorability and revisit intention - Focusing on the mediating？effect of the flow. Journal of Basic Design & Art, 15(4), 315-323. 

45. Lee, W. (2021). A study on the effect of game character identification？on item purchase and game play intention. Journal of Korea Game？Society, 21(6), 41-50. doi:10.7583/JKGS.2021.21.6.41 

    원문보기 상세보기

46. Lee, Y., Hong, S., & Lee, W. (2021). A study on the marketing？performance of self-character identification and relation internalization in MMOPRPGs. Journal of Korea Game Society, 21(2),？111-122. doi:10.7583/JKGS.2021.21.2.111 

    원문보기 상세보기

47. Lehdonvirta, V. (2009). Virtual item sales as a revenue model:？identifying attributes that drive purchase decisions. Electronic？Commerce Research, 9(1), 97-113. doi:10.1007/s10660-009-9028-2 

    상세보기

48. Li, G., Li, G., & Kambele, Z. (2012). Luxury fashion brand consumers？in China - Perceived value, fashion lifestyle, and willingness to？pay. Journal of Business Research, 65(10), 1516-1522. doi:10.1016/j.jbusres.2011.10.019 

    상세보기

49. Lockwood, P., Jordan, C. H., & Kunda, Z. (2002). Motivation by？positive or negative role models - Regulatory focus determines？who will best inspire us. Journal of Personality and Social？Psychology, 83(4), 854. doi:10.1037/0022-3514.83.4.854 

    상세보기

50. Malar, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011).？Emotional brand attachment and brand personality - The relative？importance of the actual and the ideal self. Journal of Marketing,？75(4), 35-52. doi:10.1509/jmkg.75.4.35 

    상세보기

51. Mantymaki, M., & Salo, J. (2015). Why do teens spend real money in？virtual worlds? A consumption values and developmental psychology？perspective on virtual consumption. International Journal of？Information Management, 35(1), 124-134. doi:10.1016/j.ijinfomgt.2014.10.004 

    상세보기

52. Nam, S. J., Park, S. M., & Lee, E. H. (2009). Effects of self-concept？of children consumers on irrational consumption propensity？according to gender - Focused on purchase of online items.？Korean Journal of Human Ecology, 18(2), 381-395. doi:10.5934/kjhe.2009.18.2.381 

    원문보기 상세보기

53. Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean,？D., Rick, J., & Wirth, F. (2004). Developing and validating？measures of facets of customer-based brand equity. Journal of？Business Research, 57(2), 209-224. doi:10.1016/S0148-2963(01)00303-4 

    상세보기

54. Noble, C. H., & Walker, B. A. (1997). Exploring the relationships？among liminal transitions, symbolic consumption, and the？extended self. Psychology & Marketing, 14(1), 29-47. doi: 10.1002/(SICI)1520-6793(199701)14:1 3.0.CO;2-Q 

    상세보기

55. Noble, S. M., Griffith, D. A., & Weinberger, M. G. (2005). Consumer？derived utilitarian value and channel utilization in a multi-channel？retail context. Journal of Business Research, 58(12), 1643-1651.？doi:10.1016/j.jbusres.2004.10.005 

    상세보기

56. Oh, J. H. (2021). A study on factors affecting the intention to use the？metaverse by applying the extended technology acceptance model？(ETAM) - Focused on the virtual world metaverse. The Journal of？the Korea Contents Association, 21(10), 204-216. doi:10.5392/JKCA.2021.21.10.204 

    원문보기 상세보기

57. Papagiannidis, S., Bourlakis, M., & Li, F. (2008). Making real money？in virtual worlds. MMORPGs and emerging business？opportunities, challenges and ethical implications in metaverses.？Technological Forecasting and Social Change, 75(5), 610-622.？doi:10.1016/j.techfore.2007.04.007 

    상세보기

58. Pak, J., & Kim, M. (2022). A study on the avatar virtual fashion in？Zepeto from the perspective of multi-persona. Culture and？Convergence, 44(2), 147-166. 

    상세보기

59. Park, K. S. (2022). Analysis on the characteristics by types of virtual？models in virtual advertisement of fashion brands - Focused on the？type of virtual model. The Korean Society of Science & Art, 40(1),？91-107. doi:10.17548/ksaf.2022.01.30.91 

    상세보기

60. Park, S. M., & Kim, Y. G. (2022). A Metaverse - Taxonomy, components,？applications, and open challenges. IEEE Access, 10(21546881),？4209-4251. doi:10.1109/ACCESS.2021.3140175 

    상세보기

61. Park, B. W., & Lee, K. C. (2011). Exploring the value of purchasing？online game items. Computers in Human Behavior, 27(6), 2178-2185. doi:10.1016/j.chb.2011.06.013 

    상세보기

62. Park, Y. (2007). The effect of personal media users' self concept and？cyber-item using motivation on cyber-item consumption behavior.？The Korean Journal of Consumer and Advertising Psychology,？8(2), 259-281. doi:10.21074/kjlcap.2007.8.2.259 

    상세보기

63. Purdy, M. (2022, April 05). How the Metaverse could change work.？Harvard Business Publishing. Retrieved October 10, 2022 from？https://hbr.org/2022/04/how-the-metaverse-could-change-work 

64. Putra, T. A., Hayat, B., & Latifa, R. (2019). Why do we buy virtual？goods?. Proceedings of 2019 7th International Conference on？Cyber and IT Service Management (CITSM) (Vol. 7, pp. 1-4).？Jakarta, Indonesia: IEEE. doi:10.1109/CITSM47753.2019.8965331 

    

65. Rachmadi, R., Chairullah, R., Levina, V., Pambudi, M. R., Warnars, H.？L. H. S., & Matsuo, T. (2019). Online game marketplace for？online game virtual item transaction. Proceedings of 2019 8th？International Congress on Advanced Applied Informatics (IIAI-AAI) (pp. 869-872). Toyama, Japan: IEEE. doi:10.1109/IIAI-AAI.2019.00176 

    

66. Ryu, J. K., & Lee, K. H. (2007). A Study on the development of avatar？fashion item as cultural industries using digital contents - Focused？on the off-line fashion brand. The Research Journal of the Costume？Culture, 15(2), 339-351. doi:10.29049/rjcc.2007.15.2.339 

    

67. Shang, R. A., Chen, Y. C., & Huang, S. C. (2012). A private versus a？public space - Anonymity and buying decorative symbolic goods？for avatars in a virtual world. Computers in Human Behavior,？28(6), 2227-2235. doi:10.1016/j.chb.2012.06.030 

    상세보기

68. Sharma, T. G., Tak, P., & Kesharwani, A. (2020). Understanding？continuance intention to play online games - The roles of hedonic？value, utilitarian value and perceived risk. Journal of Internet？Commerce, 19(3), 346-372. doi:10.1080/15332861.2020.1756189 

    상세보기

69. Shen, B., Tan, W., Guo, J., Zhao, L., & Qin, P. (2021). How to promote？user purchase in metaverse? A systematic literature review on？consumer behavior research and virtual commerce application？design. Applied Sciences, 11(23), 11087. doi:10.3390/app 112311087 

    상세보기

70. Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what？we buy - A theory of consumption values. Journal of Business？Research, 22(2), 159-170. doi:10.1016/0148-2963(91)90050-8 

    상세보기

71. Som, A., & Lee, Y. H. (2012). The joint effects of choice assortment？and regulatory focus on choice behavior. International Journal of？Research in Marketing, 29(2), 202-209. doi:10.1016/j.ijresmar.2012.01.003 

    상세보기

72. Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value -？The development of a multiple item scale. Journal of Retailing,？77(2), 203-220. doi:10.1016/S0022-4359(01)00041-0 

    상세보기

73. Wang, L., Gao, Y., Yan, J., & Qin, J. (2021). From freemium to？premium - The roles of consumption values and game affordance.？Information Technology & People, 34(1), 297-317. doi:10.1108/ITP-10-2019-0527 

    상세보기

74. Werth, L., & Foerster, J. (2007). How regulatory focus influences？consumer behavior. European Journal of Social Psychology,？37(1), 33-51. doi:10.1002/ejsp.343 

    상세보기

75. Yeo, J. (2007). Moderating role of self regulatory focus in effect of？comparison type on brand attitude. The Korean Journal of？Advertising, 18(5), 339-349. 

76. Yeo, J., & Park, J. (2006). Effects of parent-extension similarity and？self regulatory focus on evaluations of brand extensions. Journal？of Consumer Psychology, 16(3), 272-282. doi:10.1207/s15327663jcp1603_9 

    상세보기

77. Yoon, H. J. (2020). Effects of augmented reality (AR)-based design of？user experience (UX) on brand premium pricing intent. Journal of？Communication Design, 73, 559-572. doi:10.25111/jcd.2020.73.40 

    상세보기

저자의 다른 논문 :

안수경 (5)