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NTIS 바로가기패션비즈니스 = Fashion business, v.26 no.6, 2022년, pp.82 - 93
Sae Eun, Lee (Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University) , Kyu-Hye, Lee (Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University) , Yoo-Won, Min (Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University)
Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims o...
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