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Green Advertisement with Sustainability Claims -Message Credibility and Design Trendiness- 원문보기

패션비즈니스 = Fashion business, v.26 no.6, 2022년, pp.82 - 93  

Sae Eun, Lee (Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University) ,  Kyu-Hye, Lee (Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University) ,  Yoo-Won, Min (Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University)

Abstract AI-Helper 아이콘AI-Helper

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims o...

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표/그림 (4)

참고문헌 (35)

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