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체험형 패션 매장 내 체험적 요소가 점포 애착을 매개로 소비자 충성도에 미치는 영향 -패션 혁신성의 조절효과를 중심으로-
Effects of Experience Factors in Experiential Fashion Store on Consumer Loyalty Mediated by Store Attachment -Focusing on the Moderating Role of Fashion Innovativeness- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.2, 2023년, pp.277 - 294  

김우빈 (충남대학교 의류학과) ,  최미영 (덕성여자대학교 의상디자인전공)

Abstract AI-Helper 아이콘AI-Helper

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential econ...

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