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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.2, 2023년, pp.277 - 294
김우빈 (충남대학교 의류학과) , 최미영 (덕성여자대학교 의상디자인전공)
As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential econ...
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