$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

기술창업기업의 기술지향성과 시장지향성이 경영성과에 미치는 영향: 입지환경 조절효과를 중심으로
The Effect of Technology Orientation and Market Orientation on Managerial Performance of Technology Start-Up: Focusing on the Moderating Effect of Location Environment 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.18 no.2, 2023년, pp.95 - 111  

윤재만 (세종창조경제혁신센터) ,  최종인 (한밭대학교 융합경영학과)

초록
AI-Helper 아이콘AI-Helper

우리나라는 국가 경제와 산업발전을 위해 정부주도의 창업정책을 추진하여 높은 수준의 창업률을 달성하였다. 그러나 창업률만큼 높은 수준의 창업기업 폐업률은 국내 창업생태계의 질적 성장이 미흡하다는 것으로 판단할 수 있다. 본 연구는 창업기업이 죽음의 계곡을 극복하여 생존율을 높이는 방안을 입지환경 관점에서 연구하고자 한다. 창업기업의 기술지향성과 시장지향성이 경영성과에 미치는 영향과 입지환경을 구성하는 경제성, 접근성, 네트워크 요인의 조절효과를 분석한다. 본 연구목표를 달성하기 위해 혁신중개자의 기업지원사업을 받은 창업기업 대상으로 실증 분석하였다. 연구결과를 살펴보면, 기술지향성의 연구개발역량은 경영성과에 유의한 영향을 미치며, 시장지향성의 시장정보생성과 시장정보대응은 경영성과에 유의한 영향을 미치는 것으로 나타났다. 입지환경의 하부요인인 접근성은 기술혁신성과 경영성과 간의 관계에서 정(+)의 조절효과를 미치고, 입지환경(경제성, 접근성, 네트워크)은 시장정보생성과 경영성과 간의 관계에서 정(+)의 조절효과를 미치는 것으로 확인할 수 있었다. 본 연구는 창업기업 성공실패 선행연구를 비교·분석 후 공통요인을 도출하였다. 실증분석과 관계자 인터뷰를 통해 창업기업의 지속적 성장을 위한 정책적 시사점을 제시하였다. 향후 연구에서는 수도권·비수도권 창업기업을 대상으로 비교·분석이 필요하며, 지역을 이탈하여 수도권 이전한 창업기업 대상으로 연구하여 지역창업생태계를 발전시키는 방안을 모색해야 할 것이다.

Abstract ▼ AI-Helper 아이콘AI-Helper

Korea has achieved a high startup rate by promoting government-led startup policies for national economic and industrial development. However, as high as the startup rate is, the closure rate of startup companies can be judged to be insufficient for the qualitative growth of the domestic startup eco...

주제어

#창업기업   #기술지향성   #시장지향성   #입지환경   #경제성   #접근성   #네트워크   #경영성과  

참고문헌 (78)

  1. Ahn H. J., & Ko S. C.(2019). The Effects of Location？Characteristics of New Technology-Based Firms on Their Business Performance. Journal of The Korean？Regional Development Association, 31(2), 91-121. 

  2. An, B. R.(2014). An Empirical Study on the Effects of？Bankers Competencies on the Customer Orientation？and Performance. Master's thesis, Graduate School of？Business Adminstration, Chosun. 

  3. Atuahene-Gima, K.(1995). An exploratory analysis of the？impact of market orientation on new product？performance: a contingency approach. Journal of？Product Innovation Management: an international？publication of the product development & management？association, 12(4), 275-293. 

  4. Audretsch, D. B., & Feldman, M. P.(1996). R&D Spillovers？and the Geography of Innovations and Production.？American Economic Review, 86(3), 630-640. 

  5. Borch, F. J.(1957). The Marketing concept: Its meaning to？management. Marketing series, 99. 

  6. Boso, N., Story, V. M., & Cadogan, J. W.(2013).？Entrepreneurial orientation, market orientation, network？ties, and performance: Study of entrepreneurial firms in a developing economy. Journal of business Venturing,？28(6), 708-727. 

    상세보기

  7. Cacciolatti, L., & Lee, S. H.(2016). Revisiting the relationship？between marketing capabilities and firm performance:？The moderating role of market orientation, marketing？strategy and organisational power. Journal of business？research, 69(12), 5597-5610. 

  8. Chandler, G. N., & Hanks, S. H.(1994). Market attractiveness,？resource-based capabilities, venture strategies, and？venture performance. Journal of business venturing, 9(4), 331-349. 

    상세보기

  9. Choi, J. I.(2016). Traversing the valley of death. Seoul:？HanKyungSa. 

  10. Chung, B. I., & Hyun, B. H.(2018). Analysis of Success？factors of Technology Transfer and Commercialization？through Systematic Literature Review. Asia-pacific？Journal of Multimedia Services Convergent with Art,？Humanities, and Sociology, 8(1), 79-90. 

  11. Covin, J. G., & Slevin, D. P.(1989). Strategic management of？small firms in hostile and benign environments.？Strategic management journal, 10(1), 75-87. 

    상세보기

  12. Czarnitzki, D., & Kraft, K.(2004). An empirical test of the？asymmetric models on innovative activity: who invests more into R&D, the incumbent or the challenger?.？Journal of Economic Behavior & Organization, 54(2),？153-173. 

    상세보기

  13. Damanpour, F., & Evan, W. M.(1984). Organizational？innovation and performance: the problem of？organizational lag. Administrative science quarterly, 392-409. 

  14. Dollinger, M. J., & Golden, P. A.(1995). Inter organizational？and collective strategies in small firms: Environ？mental？effects and performance. Journal of management, 18(4),？695-715. 

  15. Florida, R.(2002). The Rise of the Creative Class - And How？It's Transforming Work, Leisure, Community and？Everyday Life. New York: Basic Books. 

  16. Fujita, M., Krugman, P. R., & Venables, A. J.(1999). The？Spatial Economy: cities, regions and international？trade. Cambridge, MA: MIT Press. 

  17. Gatignon, H., & Xuereb, J. M.(1997). Strategic Orientation of？the Firm and New Product Performance. Journal of？Marketing Research, 34(1), 77-90. 

    상세보기

  18. Geroski, P. A.(1995). What do we know about entry?.？International Journal of Industrial Organization, 13(4),？421-440. 

    상세보기

  19. Govindarajan, V., & Fisher, J.(1990). Strategy, control？systems, and resource sharing: Effects on business-unit？performance. Academy of Management Journal, 33(2),？259-285. 

  20. Gupta, K. L.(1987). Aggregate savings, financial？intermediation, and interest rate. The Review of？Economics and Statistics, 303-311. 

  21. Han, J, H., & Sin, J. G.(2004). A Study on the Factors of？Startup Failure: Dynamic ERIS. Korean Society of？Strategic Management's thesis presentation, 2004(1),？75-97. 

  22. Han, K. D.(2019). The Effect of Characteristics of Venture？Business Founders and Management Strategy on Business Performance. Asia-Pacific Journal of Business？Venturing and Entrepreneurship, 14(6), 29-43. 

  23. Hayes, A. F.(2013). Introduction to Mediation, Moderation,？and Conditional Process Analysis. New York: The？Guilford Press. 

  24. Heo, H. Y., & Yoon, B. S.(2013). A Study on the Effects of？R&D Investment on the Companies' Performances in？KOSDAQ Firms. The Journal of Business Education,？27(2), 161-187. 

  25. Ho, W. K.(2013). The effects of marketing and training？intensities on the relationship between technical resource competency and software firm's performance.？Doctoral Dissertation, Konkuk University. 

  26. Hoover, E. M.(1937). Location Theory and the Shoe and？Leather Industries, Cambridge. MA: Harvard University？Press. 

  27. Howells, J.(2006). Intermediation and the Role of？Intermediaries in Innovation. Research Policy, 35(5),？715-728. 

    상세보기

  28. Hwang, W. I., & Park, J. H.(2002). Cluster Location Factors？of Venture Firms and Technology Innovation？Performance. Journal of Korea Planning Association, 37(7), 85-101. 

  29. International Assembly Resarch service(2020). Korea and the？major European countries Current status and？implications of corporate life and death. Seoul: International Assembly Resarch service. 

  30. Jang, B. M., Yoon, J. M., & Shin, J. H.(2022). Collaboration？of Innovation Intermediary Organizations for Regional？Economic Revitalization: Focused on Yong-in area. Next-Generation Convergence Information Service？Technology Society, 11(4), 373-386. 

  31. Jeon, I. S., & Han, J. Y.(1994). A Study on the Impact of？Market Orientation on Business Performance. Korean？Journal of Marketing, 9(1), 75-91. 

  32. Jeong, S. H.(2019). Between the brilliant summit of the？corporate location and the valley of death. Pressian.？Retrieved from https://www.pressian.com/pages/articles/258690. 

  33. Jo, D. H.(2018). Analysis of sustainable growth capability of？start-up and survival rate improvement policy. Research？report. Sejong: KEIT. 

  34. Jung, I. S.(2023). Can't stand it here. Start-up Companies？Leaving Science City. Daejonilbo, Retrieved from？http://www.daejonilbo.com/news/articleView.html?idxno2046345. 

  35. Kang, M., & Lee, J. W.(2009). Survival Analysis of Small？and Medium Size Construction Enterprises Using Cox？Proportional Hazards Model. Real estate research,？15(2), 41-57. 

  36. Kang, S. H., Choi, S. M., & Park, H. S.(2011). The Effect of？Market Orientation on Business Performance: Focus on Mediating Role of New Product Development？Performance. Yonsei Business Review, 48(1), 1-32. 

  37. Katz, B., & Wagner, J.(2014). The rise of innovation districts:？A new geography of innovation in America. Washington: Brookings Institution. 

  38. Kenney, M.(2000). Understanding Silicon Valley. Stanford,？CA: Stanford University Press. 

  39. Kim, B. K.(2018). Startup Trends in Silicon Valley. Korea？International Trade Association, 39(11). 

  40. Kim, C. H., Ko, C. R., Seol, S. S.(2012). Case Studies on the？Failure of Commercialization of Technology. Journal of？Korea Technology Innovation Society, 15(1), 203-223. 

  41. Kim, E. J.(2013). A Study on Spatial Characteristics of？Startup Companies. Master's thesis, Seoul National？University. 

  42. Kim, J. J., & Kim, K. S.(2009). An Analysis on Locational？Factors of Urban Industrial Cluster: The Case of Seoul？Digital Valley. Journal of Korea Planning Association, 44(7), 85-96. 

  43. Kim, Y. E.(2001). local development theory. Seoul:？Beobmunsa. 

  44. Ko, S. H.(2011). The structural relationship between？competitive strategy and performance in SMEs and？venture businesses. Doctoral Dissertation, Konkuk？University. 

  45. Kohli, A. K., & Jaworski, B. J.(1990). Market orientation: the？construct, research propositions, and managerial？implications. Journal of marketing, 54(2), 1-18. 

    상세보기

  46. Krugman, P.(1995). Development, Economic Geography and？Economic Theory. Cambridge, MA: MIT Press. 

  47. Kwak, J. G.(2016). The Effect of Market-Orientation and？Technology Innovation-Orientation on the Innovation？Activities and Performance in Companies. Doctoral？dissertation, The Graduate School Korea University of？Technology Education. 

  48. Kwon, Y. C.(2004). Towards a Theoretical Foundation and？Empirical Test on Network Advantages as a Internationalization Theory of Small Ventures. Journal？of Entrepreneurship and Venture Studies, 7(2), 77-104. 

  49. Kwon, Y. K.(2010). Does Open Innovation Contribute to？Innovation Performance?: Empirical Evidences from？Korean SMEs. The Journal of Small Business？Innovation, 32(2), 145-168. 

  50. Lee, H. J., & Kim, M. S.(2011). The Variation of Industrial？Location Demand by Changing Policy of Seoul？Metropolitan Area. Journal of the Economic？Geographical Society of Korea, 14(3), 286-306. 

  51. Lee, H. Y., & Lee, S. W.(2012). Analyzing the Characteristics？of Open Innovation Activity and the External？Collaboration Network in SMEs. The Economic？Geographical Society of Korea, 15(2), 147-165. 

  52. Lee, J. B., & Kim, D. I.(2016). Analysis of Characteristics？about the Location environment of Industrial Complex？and Migration Company. Journal of Digital Policy,？14(11), 193-199. 

  53. Lee, J. H., Kim, D. W., & Kim, C. H.(2010). Moderating？Effects of Partnerships on Relationship Between Core？Competences and Company Performances. Asia Pacific？Journal of Samall Business, 32(2), 115-143. 

  54. Lee, M. S.(2016). A study on the Location Factors Impact on the Satisfaction of Venture Companies: Around anyang？City Development Stractegy. Asia-Pacific Journal of？Business Venturing and Entrepreneurship, 11(2),？207-219. 

  55. Lee, S. J., & Jung, S. Y.(2017). The Effect of the Interaction？with Innovation Intermediaries on Firm's Performance:？Focusing on the Absorptive Capacity' Mediating Effect.？Journal of technology innovation, 25(4), 313-340. 

  56. Lee, Y. C.(2010). A Study on the Survival Probability and？Survival Factors of Small and Medium-sized？Enterprises Using Technology Rating Data. Journal of？Knowledge Management Research, 11(2), 95-109. 

  57. Mandel, M.(2014). San Francisco and the tech/info boom:？making the transition to a balanced and growing？economy. South Mountain Economic. 

  58. McKitterick, J. B.(1957). What is the Marketing Management？Concept?. Chicago: IL. 

  59. Moon, S. H.(2017). A study on the relationship between？private-led social innovation cluster's location factor？and worker satisfaction. Master's thesis, Graduate？School of University of Seoul 

  60. Min, D. H.(2020). A Study on the Determining Factors of the？Start-ups'Location in a Cluster of IT and Cultural？Contents Industries: Focused on Honghap-Valley.？Master's thesis, Seoul National University. 

  61. Ministry of SMEs and Startups.(2021). An Analysis of？Changes in the Ecosystem of Korean Entrepreneurship.？Sejong: Ministry of SMEs and Startups. 

  62. Ministry of SMEs and Startups.(2023). The survey of the？start-up company in 2020. Sejong: Ministry of SMEs and Startups. 

  63. National Institute of Korean Language(2023).？WOORIMALSAEM, Retrieved(2023.04.26.) from？https://opendic.korean.go.kr/dictionary/view?sense_no796386&viewTypeconfirm, National Institute of Korean？Language. 

  64. Oh, J. Y.(2000). A Study on determinant factors in location of？Venture firm. Master's thesis, Seoul National University. 

  65. Oh, S. G.(2010). The Affect of Building Cross-enterprise？Collaborative Environment and Trust on Operational？Performance: From the Perspective of an Integrated？Supply Chain. Journal of the Korean Production and？Operations Management Society, 21(4), 413-426. 

  66. Roger, E.(1983). Diffusion of Innovation, 3rd ed. N.Y.: Free？Press. 

  67. Saxenian, A. L.(1994). Regional Advantage: Culture and？Competition in Silicon Valley and Route 128.？Cambridge, MA: Harvard University Press. 

  68. Schoenecker, T., & Swanson, L.(2002). Indicators of firm？technological capability:Validity and performance？implications. IEEE Transactions on Engineering？Management, 49, 36-44. 

  69. Schumpeter, J. A.(1934). The Theory of Economic？Development. Cambridge: Harvard University Press. 

  70. Son, E. H., & Kim, K. H.(2007). Effects of the Alignment？between Core Competence and Competitive Strategy on the Business Performance in the Hotel Industry. Korea？Hospitality and Tourism Acameme, 16(5), 93-111. 

  71. Song, C. S., & Noh, Y. H.(2011). Characteristics of Korean？Venture Firms and Their Survival Analysis: A？Micro-Level Approach. Journal of Entrepreneurship？and Venture Studies, 14(3), 1-24. 

  72. Spanjol, J., Qualls, W. J., & Rosa, J. A.(2011). How many？and what kind? The role of strategic orientation in new product ideation. Product Development and？Management Association, 28(1), 236-250. 

  73. Tsao, S. M., Lin, C. H., & Chen, V. Y.(2015). Family？ownership as a moderator between R&D investments？and CEO compensation. Journal of Business Research, 68(3), 599-606. 

    상세보기

  74. Weber, A.(1929). Alfred Weber's theory of the location of？industries. Chicago: University of Chicago Press. 

  75. Yi, C. H.(2017). An Empirical Analysis of the Relation？between the Survival of Start-up Firms and Their？Location Characteristics: Focused on the Characteristics？of Industrial Activities in which Start-ups are Established. Journal of Korea Planning Association, 52(5), 131-151. 

  76. Yoon, J. M., & Choi, J. I.(2021). A study on the effect of？recognized location factors of technology start-up on business performance: Adjusting effect on absorption？capacity. Korean Review of Corporation Management？(KRCM), 12(4), 279-302. 

  77. Yoon, J. M., & Choi, J. I.(2022). A Study on the？Collaboration Plan between Innovation Intermediaries:？Focusing on the Sejong area. Korean Review of？Corporation Management (KRCM), 13(1), 233-260. 

  78. Zeng, S. X., Xie, X. M., & Tam, C. M.(2010). Relationship？between cooperation networks and innovation？performance of SMEs. Technovation, 30(3), 181-194. 

    상세보기

관련 콘텐츠

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로