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사회적 책임(CSR)이 기업 성과에 미치는 영향: 중국에서 광고집중도와 환경오염도의 조절 효과를 중심으로
The Effects of Corporate Social Responsibility on the Firm Performance: The Moderating Effects of Advertising Intensity and Environmental Pollution in China 원문보기

Asia-Pacific journal of business = 아태비즈니스연구, v.14 no.1, 2023년, pp.59 - 71  

황지연 (연세대학교 경영대학) ,  곽주영 (연세대학교 경영대학)

Abstract AI-Helper 아이콘AI-Helper

Purpose - The purpose of this study is to investigate the effect of corporate social responsibility (CSR) on firm performance in China, plus the moderating effects of advertising intensity and environmental pollution. Design/methodology/approach - We analyzed our dataset that consists of 188 public ...

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