$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

메타버스특성이 이용의도에 미치는 영향에 관한 연구 - 확장된 기술수용모델을 기반으로
A study of the impact of Metaverse attributes on intention to use - based on the Extended Technology Acceptance Model 원문보기

지능정보연구 = Journal of intelligence and information systems, v.29 no.2, 2023년, pp.149 - 170  

김승범 (한성대학교 대학원) ,  이형용 (한성대학교 경영학부)

초록
AI-Helper 아이콘AI-Helper

본 연구에서는 확장된 기술 수용 모델을 적용하여 사용자의 메타버스 사용 의도에 영향을 미치는 요인을 분석했습니다. 즉, 확장된 기술수용모델의 관점에서 메타버스 이용의도에 영향을 미치는 요인을 기술적 특성(원격실재감, 상호운용성, 연속성, 동시성, 경제적 흐름)과 개인적 특성(사회적 영향력, 지각된 즐거움)으로 정의하고, 메타버스 이용의도에 영향을 미치는 요인들을 분석했습니다. 이를 위해 10대부터 60대까지 다양한 연령대의 남녀를 대상으로 설문조사를 실시했으며, 327명의 참여자로부터 수집된 데이터는 SPSS 22.0과 Smart PLS 4.0을 사용하여 분석했습니다. 그 결과 확장된 기술 수용 모델의 선행 요인인 지각된 유용성과 지각된 사용 용이성이 메타버스 사용 의도에 영향을 미치고, 지각된 사용 용이성은 지각된 유용성에 영향을 미치는 것으로 나타났습니다. 원격실재감, 상호운용성, 경제성 흐름은 인지된 유용성에 긍정적인 영향을 미치는 것으로 나타났으며, 상호운용성, 연속성, 동시성은 인지된 사용 용이성에 긍정적인 영향을 미치는 것으로 나타났습니다. 또한 사회적 영향력과 지각된 즐거움은 메타버스 사용 의도에 긍정적인 영향을 미치는 것으로 나타났습니다. 본 연구는 우리의 일상과 플랫폼 소비 환경에 큰 변화를 가져올 새로운 플랫폼으로 주목받고 있는 메타버스에 대한 사용자의 수용 요인을 실증적으로 분석했다는 점에서 의의가 있습니다.

Abstract ▼ AI-Helper 아이콘AI-Helper

This study analyzed the factors influencing users' intention to use the Metaverse by applying the extended technology acceptance model. In other words, the factors affecting users' intention to use the Metaverse were defined as technical characteristics (telepresence, interoperability, seamlessness,...

주제어

#메타버스   #확장된 기술 수용 모델   #메타버스 특성   #사회적 영향력   #인지된 즐거움  

표/그림 (8)

참고문헌 (76)

  1. Agarwal, R. and Karahanna, E. (2000). "Time？Flies When You're Having Fun: Cognitive？Absorption and Beliefs about Information？Technology Usage," MIS Quarterly, Vol.24,？No.4, pp.665-694, 2000. 

    상세보기

  2. Anderson, J.C. and Gerbing, D.W. (1988), "Structural？equation modeling in practice: a review and？recommended two-step approach", Psychological？Bulletin, Vol. 103 No. 3, pp. 411-423, https:/doi.org/10.1037/0033-2909.103.3.411. 

    상세보기 crossref

  3. Anderson, Rolph E., and Swaminathan, Srinivasan？(2011), "Consumer satisfaction and Loyalty in？e-Markets: A PLS Path Modeling Approach,"？Journal of Marketing Theory and Practice, 19？(2), 221-234. 

  4. Cammack, R. G. (2010). Location-based service？use: A Metaverse investigation. Journal of？Location Based Services, 4(1), 53-65. 

    상세보기

  5. Carmigniani, J. & Furht, B. (2011). Augmented？reality: An overview. In Handbook of augmented？reality (pp.3-46). Springer. 

  6. Cha, W. (2019). A study on the advertising acceptance？of audiences toward the Cinema advertising using？NFC technology-using extended technology？acceptance model and interactivity. Journal of？Digital Contents Society, 20(11), 2131-2140. 

    상세보기

  7. Cho, Nae eul. (2017). A Study on the Continuous？Use Intention of the Social Platform. Journal？of Knowledge Information Technology and？Systems, 12(5), 629-638. 

  8. Davis, A., Murphy, J. D., Owens, D., Khazanchi,？D., & Zigurs, I. (2009). Avatars, people, and？virtual worlds: Foundations for research in？Metaverses. Journal of the Association for？Information Systems, 10(2), 90-117. 

    상세보기

  9. Davis, F. D. (1989). Perceived usefulness, perceived？ease of use, and user acceptance of information？technology. MIS Quarterly, 319-340. 

  10. Davis, F. D., Bagozzi, R. P. & Warshaw, P. R.？(1989). User acceptance of computer technology:？A comparison of two theoretical models.？Management Science, 35(8), 982-1003. 

    상세보기

  11. Davis, F. D., Bagozzi, R. P. & Warshaw, P. R.？(1992). Extrinsic and intrinsic motivation to？use computers in the workplace. Journal of？Applied Social Psychology, 22(14), 1111-1132. 

  12. Davis, F. D. & Venkatesh, V. (1996). A critical？assessment of potential measurement biases？in the technology acceptance model: Three？experiments. International Journal of Human-Computer Studies, 45(1), 19-45. 

  13. Deutsch, M. and Gerard, H. B. (1955). "A study of？normative and informational social influences？upon individual judgement," Journal of Abnormal？and Social Psychology, Vol.51, pp.629-636, 1955. 

  14. Dinev, T., & Hart, P. (2004). Internet privacy？concerns and their antecedents-measurement？validity and a regression model. Behaviour &？Information Technology, 23(6), 413-422.？https://doi.org/10.1080/01449290410001715723 

    상세보기 crossref

  15. Dionisio, J. D. N., Burns III,W. G., and Gilbert, R.？(2013). 3D virtual worlds and the Metaverse:？Current status and future possibilities. ACM？Computing Surveys(CSUR), 45(3), 1-38. 

  16. Fornell, C., & Larcker, D. F. (1981). Evaluating？Structural Equation Models with Unobservable？Variables and Measurement Error. Journal of？Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104 

    상세보기 crossref

  17. Gilbert, R. L. (2011). The prose (psychological？research on synthetic environments) project:？Conducting in-world psychological research？on 3d virtual worlds. Journal For Virtual？Worlds Research, 4(1). 

  18. Go, Sun-Young, Jeong, Gyun, Jeong, Jong-In, & Shin,？Hyeok-Tae. (2021). The concept and development？direction of Metaverse. Korea Information？Processing Society Review, 28(1), 7-16. 

  19. Guo, J., & Chow, A. (2008). Virtual money systems？: A phenomenal analysis. In 2008 10th IEEE？Conference on E-Commerce Technology and the？Fifth IEEE Conference on Enterprise Computing,？E-Commerce and E-Services, IEEE, 267-272. 

  20. Guthrie, K. L., Phelps, K., & Downey, S. (2011). Virtual？worlds: A developmental tool for leadership？education. Journal of Leadership Studies, 5(2),？6-13. 

  21. Hair, Joseph F., William C. Black, Barry J. Babin,？and Rolph E. Anderson (2010), Multivariate？Data Analysis, Englewood Cliffs, NJ: Prentice-Hall. 

  22. Hair, J. F., & Lukas, B. (2014). Marketing？research. (Vol. 2). McGraw-Hill Education. 

  23. Hair, J. F., Hult, G. T. M., Ringle, C. M., and？Sarstedt, M. (2014), A Primer on Partial？Least Squares Structural Equation Modeling？(PLS-SEM). Thousand Oaks, CA: Sage. 

  24. Hair Jr, J. F., Sarstedt, M., Hopkins, L., &？Kuppelwieser, V. G. (2014). Partial least squares？structural equation modeling (PLS-SEM): An？emerging tool in business research. European？Business Review, 26(2), 106-121. https://doi:10.1108/EBR-10-2013-0128 

    상세보기 crossref

  25. Hair Jr, J. F., Hult, G. T. M., Ringle, C., &？Sarstedt, M. (2017). A primer on partial least？squares structural equation modeling (PLS-SEM)？2nd ed. Sage publications. 

  26. Han, Sang-Lin and An, Myoung-a.(2019). Analysis？of User Telepresence and Behavioral Intention？in Virtual Reality Shopping Environment. Journal？of channel and retailing, 24(1), 51-71. 

  27. Han, Sang-Yeol (2021). Status and Prospects of？Metaverse Platforms. future horizon, 49: 19-24. 

  28. Henseler, J., Ringle, C.M. and Sarstedt, M. (2016),？"Testing measurement invariance of composites using partial least squares", International？Marketing Review, Vol. 33 No. 3, pp. 405-431,？https:/doi.org/10.1108/IMR-09-2014-0304. 

    상세보기 crossref

  29. Henseler, J., Ringle, C. M., & Sarstedt, M. (2015).？A new criterion for assessing discriminant？validity in variance-based structural equation？modeling. Journal of the Academy of Marketing？Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8 

    상세보기 crossref

  30. Henseler, J., Ringle, C. M. and Sinkovics, R. R.？(2009), "The Use of Partial Least Squares？Path Modeling in International Marketing,"？Advances in International Marketing, 20, 277-319. 

  31. Hong, Su Ji, Han, Sang-Lin.(2020). A Study of the？Effect of Shopping Experience in Virtual？Reality and Augmented Reality on Consumer？Decision Making: Analysis of Mediating？Effect of Perceived Value. Korea Business？Review, 24, 173-187. 

    상세보기

  32. Huh, B., & Lee, H.-Y. (2022). The effect of？ESG activities on organizational trust, and？organizational identity through employees'？organizational justice. Journal of Intelligence？and Information Systems, 28(4), 229-250. 

  33. Hwang, Jae and Yu, Hongsik. (2016). A Study of？Factors Affecting the Intention to use a Mobile？Easy Payment Service : An Integrated Extension？of TAM with Perceived Risk . The Journal of？Information Technology and Architecture, 13(2),？291-306 

  34. Jeon, Suyeon and Nam, Yoonjae .(2020). Effects of？augmented reality application for e-commerce？on user satisfaction and purchase intention?？Focusing on experience economy theory, PDA,？and cognitive characteristics. The Journal of？Internet Electronic Commerce Research, 20(3),？73-86. 

    상세보기

  35. Jiao, Li Min and Kim, Chul Jung. (2021). A Study？on the Effect of User Factors of Mobile SNS？App on User Satisfaction and Sustained？Usage Intention: Focused on the moderating？effects of social commerce involvement. The？e-Business Studies, 22(1), 137-155. 

  36. Jung, Jun-Hwa (2021). Current status and future？challenges of the Metaverse, Issues and？Controversies of the National Assembly？Legislative Research Service, No. 1858 

  37. Kaplan, F., & Di Lenardo, I. (2020). The advent？of the 4D mirror world. Urban Planning,？5(ARTICLE), 307. 

  38. Kim, Ahyun, Kim, Yong Jin and Kim, Sang？Soo. (2022). A Comparative Study on User？Perception by Metaverse Worldview Using？SPICE. Knowledge Management Research.？2022, 23(2) 

  39. Kim, E (2022). The Creator Economy on the？Metaverse Platform. Journal of Intelligence？and Information Systems, 28(4), 275-286. 

    원문보기 상세보기

  40. Kim, Sang-Gyun (2020). The Metaverse: A World of？Digital Globe-Trotting Things. Plan B Design. 

  41. Kim, Sang-Gyun and Shin, Byung-Ho (2021).？Metaverse New Opportunities. Vega Books. 

  42. Koo, Ja-Hyun, Chang-Keun, Park, Ji-Hye, Park,？So-Hyun, Lee, Ga-Young, Lim, Hyun-Do and？Yoon, Min-Seop (2021), Understanding the？Metaverse Industry and Policy Issues, Service？Economy Research Series 

  43. Lee, Byong-Kwon. (2021). The Metaverse World？and Our Future. The Korea Contents Association？Review, 19(1), 13-17. 

  44. Lee, Dongseon, Choi, Jeongil & Kang, Juyoung.？(2021). A Study on the Factors Affecting the？Intention to Use VR-based Digital Content Subscription Service. Korea Business Review,？25(2), 135-162. 

    상세보기

  45. Lee, Jihye.(2021). A Study on the Effects of Social？Live Streaming Viewing Motivation on Content？Usage Behavior: Focusing on the Mediating？Effect of Immersion Experience and Interactivity.？The Journal of Internet Electronic Commerce？Resarch, 21(3), 163-185. 

  46. Lee, J. H. (2021). The status and future of the？Metaverse. KISO Journal, 43: 17-22. 

  47. Lee, Sang-Gun. (2005). An Empirical Study on？Mobile Technology Adoption based on the？Technology Acceptance Model and Theory of？Planned Behavior. Information Systems Review,？7(2), 61-84 

    원문보기 상세보기

  48. Malhotra, Y. & Galletta, D. F. (1999). Extending？the technology acceptance model to account？for social influence: Theoretical bases and？empirical validation., 14 pp. 

  49. MarketsandMarkets (2020). Metaverse Market by？Component (Hardware, Software (Extended？Reality Software, Gaming Engine, 3D Mapping,？Modeling & Reconstruction, Metaverse Platform,？Financial Platform), and Professional Services),？Vertical and Region - Global Forecast to 2027,？MarketsandMarkets, 2020 

  50. McKerlich, R., Riis, M., Anderson, T., & Eastman,？B. (2011). Student perceptions of teaching？presence, social presence, and cognitive presence？in a virtual world. MERLOT Journal of？Online Learning and Teaching, 7(3), 324-336 

  51. McMillan, S. J. & Hwang, J. S. (2002). Measures？of perceived interactivity: An exploration of？the role of direction of communication, user？control, and time in shaping perceptions of？interactivity. Journal of Advertising, 31(3), 29-42. 

    상세보기

  52. Nevelsteen, K. J. (2018). Virtual world, defined？from a technological perspective and applied to？video games, mixed reality, and the Metaverse.？Computer Animation and Virtual Worlds, 29(1), e1752. 

    상세보기

  53. Noor, A. K. (2010). Potential of virtual worlds？for remote space exploration. Advances in？Engineering Software, 41(4), 666-673. 

  54. Oh, Ji-Hee.(2021). A Study on Factors Affecting？the Intention to Use the Metaverse by Applying？the Extended Technology Acceptance Model？(ETAM) : Focused on the Virtual World？Metaverse. JOURNAL OF THE KOREA？CONTENTS ASSOCIATION,21(10), 204-216. 

  55. Oh, Ji-Hee (2022). Effects of University Students'？Metaverse Use Motivations on Satisfaction？and Continued Use Intention : Focused on the？Virtual World Metaverse. Journal of the Korea？Entertainment Industry Association, 16(2), 1-17. 

  56. Pang, Dong-Hyun & Kang, So-Hyun. (2021). The？trend is the Metaverse... Roblox Economy？'Eyes'. MoneyS. 

  57. Park, hyungil.(2021). Metaverse World. Excellence？Marketing for Customer, 55(5), 42-51. 

  58. Park, Jung-Sook and Byun, Jung-Woo.(2013). The？Effect of SNS's Perceived Enjoyment on？Customer Satisfaction and the Intention of？Use Using TAM : Focused on the F&B？division of Hotel. Journal of Tourism and？Leisure Research, 25(1), 419-435. 

  59. Park, Sunkyung and Kang, Yoon Ji (2021). A Study？on the intentions of early users of Metaverse？platforms using the Technology Acceptance？Model. Journal of Digital Convergence, 19(10),？275-285. 

  60. Park, T-Y. & Nam, J-W. (2017). The effects？of perceived interactivity on information？acceptance in mobile health information service. Journal of the Korean Society for？Information Management, 34(3), 151-177. 

  61. Park, Young-A and Hyun, Yong-Ho.(2013). A？Verification of the Structural Relationships？between Consumer Review Characteristics？and Acceptance Intention to Smartphone？Application by Applying Extended TAM？Model - A Focus on the Mediating role of？Information Quality -.Korean Journal of？Business Administration, 26(11), 2851-2871. 

  62. Prema, K. N. & Roopa, B. S. (2018). Virtual reality？: A survey. International Research Journal of？Engineering and Technology, 5(7), 1567-1569. 

  63. PwC Consulting (2020). 'Seeing is Believing',？https://www.pwc.com/SeeingIsBelieving 

  64. Qiao, Rongrong and Han, Dongsoong.(2019). A Study？on the Reuse Intention of Virtual Reality(VR)？Content Using Technology Acceptance Model.？Journal of Korea Game Society, 19(5), 115-131. 

  65. Ricci, A., Piunti, M., Tummolini, L. & Castelfranchi, C.？(2015). The mirror world: Preparing for mixed-reality living. IEEE Pervasive Computing, 14(2),？60-63. 

    상세보기

  66. Seok, Wanghun. (2021). Analysis of Metaverse？Business Model and Ecosystem. Electronics？and Telecommunications Trends, 36(4), 81-91.？https://doi.org/10.22648/ETRI.2021.J.360408 

    원문보기 상세보기 crossref

  67. Shah, R. and Goldstein, S.M. (2006) Use of？Structural Equation Modeling in Operations？Management Research: Looking Back and？Forward. Journal of Operations Management, 24,？148-169. https://doi.org/10.1016/j.jom.2005.05.001 

    상세보기 crossref

  68. Son, Hyun-Jung, Lee, Sang-Won and Cho, Moon-Hee？(2014). Influential Factors of College Students'？Intention to Use Wearable Device - An Application？of the UTAUT2 Model. Korean Journal of？Communication & Information, 68(4), 7-33. 

  69. Tasa, U. B., & Gorgulu, T. (2010). Meta-art: Art？of the 3-D user-created virtual worlds. Digital？Creativity, 21(2), 100-111. 

    상세보기

  70. Venkatesh, V. & Davis, F. D. (1996). A model？of the antecedents of perceived ease of use:？Development and test. Decision Sciences,？27(3), 451-481. 

    상세보기

  71. Venkatesh, V. & Davis, F. D. (2000). A theoretical？extension of the technology acceptance model:？Four longitudinal field studies. Management？Science, 46(2), 186-204. 

    상세보기

  72. Venkatesh, V., & Morris, M. G. (2000). Why？Don't Men Ever Stop to Ask for Directions?？Gender, Social Influence, and Their Role in？Technology Acceptance and Usage Behavior.？MIS Quarterly, 24(1), 115-139. https://doi.org/10.2307/3250981 

    상세보기 crossref

  73. Venkatesh, V., Morris, M. G., Davis, G. B.？& Davis, F. D. (2003). User acceptance of？information technology: Toward a unified？view. MIS Quarterly, 425-478. 

  74. Yang, Hee Dong and Choi, In Young. (2001). The？Impact of Social Influence on Information？Systems Adoption : An Extension to the？Technology Acceptance Model. Asia Pacific？Journal of Information Systems, 11(3), 165-184. 

  75. Yoon, Jae-Hyun and Kim, Han-Ku.(2018). The？Effect of Online Interactivity, Self-Presentation？and Personal Information Concern on WOM？of SNS Advertisement and SNS Continuous？Use Intention through Presence Experience.？The Journal of Internet Electronic Commerce？Research, 18(3), 125-143. 

    상세보기

  76. Yun, H., An, J., & Park, S. C. (2023). An？Exploratory Study for Metaverse Governance？in the Public Sector. Journal of Intelligence？and Information Systems, 29(1), 353-376. 

저자의 다른 논문 :

관련 콘텐츠

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로