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지각된 아바타 패션 스타일링 게임 어포던스가 메타버스 인게이지먼트 행동 의도에 미치는 영향
The Effect of Perceived Affordances of Gamified Avatar Fashion Styling on Metaverse Engagement Behavior Intention 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.3, 2023년, pp.560 - 576  

위지원 (고려대학교 대학원 생활과학과 & 지속가능생활시스템 융합전공) ,  윤남희 (고려대학교 생활과학연구소) ,  이윤정 (고려대학교 가정교육과)

Abstract AI-Helper 아이콘AI-Helper

Drawing on gamification affordance theory, this study examines the relationships among key affordances of avatar fashion styling, perceived enjoyment, and engagement behavior intentions-defined as the intention to share content on avatars in the metaverse platform-and the moderating role of metavers...

주제어

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