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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.3, 2023년, pp.475 - 491
Jaekyong Lee (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) , Ho Jung Choo (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University)
New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its...
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