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Fashion & textile research journal = 한국의류산업학회지, v.25 no.3, 2023년, pp.280 - 290
장재임 (충남대학교 의류학과)
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As consumers are increasingly shopping online for fashion products, their return behavior is also increasing. Regarding the factors affecting return behavior, this study explores the effect of the purchasing orientation considering returns that are derived from bracketing purchase behavior, monetary...
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