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유튜브 댓글을 통해 살펴본 버추얼 인플루언서에 대한 인식 연구 -캐릭터 디자인에 대한 긍부정 감성 반응을 중심으로-
A Study on Perceptions of Virtual Influencers through YouTube Comments -Focusing on Positive and Negative Emotional Responses Toward Character Design- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.5, 2023년, pp.873 - 890  

안효선 (이화여자대학교 의류산업학과) ,  김지영 (충북대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This study analyzed users' emotional responses to VI character design through YouTube comments. The researchers applied text-mining to analyze 116,375 comments, focusing on terms related to character design and characteristics of VI. Using the BERT model in sentiment analysis, we classified comments...

주제어

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