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메타버스 기반 브랜드 가상 공간 내 플로우가 만족과 가상 및 실제 패션 제품 구매의도에 미치는 영향
The Effects of Flow in a Metaverse-based Virtual Brand Space on Satisfaction and Purchase Intention of Virtual and Actual Fashion Products 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.5, 2023년, pp.891 - 906  

서혜심 (노스캐롤라이나 주립대학교 텍스타일 테크놀로지 매니지먼트 전공) ,  여은아 (계명대학교 패션마케팅학과)

Abstract AI-Helper 아이콘AI-Helper

The essence of fashion brands' marketing with metaverse-based virtual spaces is to capture more potential consumers and boost the sales of companies' virtual and physical products. However, existing research has not fully addressed customer responses and behavioral outcomes regarding fashion virtual...

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참고문헌 (63)

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