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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.47 no.5, 2023년, pp.891 - 906
서혜심 (노스캐롤라이나 주립대학교 텍스타일 테크놀로지 매니지먼트 전공) , 여은아 (계명대학교 패션마케팅학과)
The essence of fashion brands' marketing with metaverse-based virtual spaces is to capture more potential consumers and boost the sales of companies' virtual and physical products. However, existing research has not fully addressed customer responses and behavioral outcomes regarding fashion virtual...
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