최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기벤처창업연구= Asia-Pacific journal of business and venturing, v.18 no.5, 2023년, pp.1 - 16
한병철 (세종창조경제혁신센터 창업보육팀) , 유재현 (고려대학교 융합경영학부 디지털경영전공)
Due to imbalances in supply and demand within the labor market, start-ups have emerged as crucial players in the generation of high-quality employment opportunities, particularly in stagnant job markets. In response to this trend, governments are allocating substantial financial and human resources ...
Aaker, D. A.(1996). Measuring Brand Equity across Products?and Markets. California Management Review, 38(3),?102-120.
Aaker, M., & McReynolds, P.(1967). The Need for Novelty:?A Comparison of Six Instruments. Psychological?Record, 17, 177-182.
Ahn, G. H., & Kim, B. K.(2017). Innovation Capabilities and?Performance in Korean SMEs. Journal of Industrial?Innovation, 33(1), 153-176.
Amabile, T. M.(1988). A model of creativity and innovation?in organization. Research in Organizational Behavior.?10(1), 123-167.
Baker, W. E., & Sinkula J. M.(1999). The Synergistic Effect?of Market Orientation and Learning Orientation on Organizational Performance. Journal of the Academy of?Marketing Science, 1(10), 411-427.
Barry, L. B., Jain, S., & Rao, A. G.(2001). Truth or Consequences: An Analysis of Vaporware and New?Product Announcements. Journal of Marketing?Research, 38(1), 3-13.
Benbasat, I., & Dextor, A. S.(1986). An Investigation of the?Effectiveness of Color and Graphical Information?Presentation Under Varing Time Constraints. MIS?Quarterly, 59-83.
Bezjian, A., Calder. B. & Lacobucci. D.(1988). New Media?Interactive Advertising vs. Traditional Advertising.?Journal of Advertising Research, 38, 23-32.
Blank, S.(2013). Why the lean start-up changes everything.?Harvard business review, 91(5), 63-72.
Byun, C. G., & Ha, H. H.(2020). An Exploratory Study on Successful Factors of Entrepreneurial Marketing in?Start-up. Asia-Pacific Journal of Business Venturing?and Entrepreneurship, 15(2), 183-192.
Chung, B. G.(2018). Comparative Analysis of Technology?Acceptance Model: Focusing on UTAUT1 and?UTAUT2. Journal of Venture Innovation, 1(2),?109-121.
Cho, H. Y.(2022). The Relationship between the?Multi-Dimensional Characteristic of Trust and Trust?Factors in Crowdfunding Platforms. Korean?Management Consulting Review, 22(4), 331-341.
Cho, W. S., & Jo, M. S.(2010). The structural relationship?between on-line word of mouth, trust, acceptance of?word of mouth and intention of family restaurant visit on the Family Restaurant. Journal of Tourism?Management Research, 14(2), 181-199.
Choi, W. S., Kang, D. Y., & Choi, S. M.(2017).?Understanding Factors Influencing Usage and Purchase?Intention of a VR Device: An Extension of UTAUT2.?Information Society & Media, 18(3), 173-208.
Choi, W. S., Nah, K.(2014). The Holistic Startup Business?Model Development for Designers who lead the?Creative Economy - Focused on Lean Startup. Journal?of Industrial Design Studies, 8(3), 27-34.
Cotte, J., Chowdhury, T. G., Ratneshwar, S., & Ricci, L.?M.(2006). Pleasure or utility? Time planning style and?web usage behaviors. Journal of Interactive Marketing, 20(1), 45-57.
Daume, J., & Huttl-Maack, V.(2020). Curiosity-inducing?advertising: how positive emotions and expectations?drive the effect of curiosity on consumer evaluations of products. International Journal of Advertising, 39(2),?307-328.
Davis, F. D.(1989). Perceived usefulness, perceived ease of?use, and user acceptance of information technology.?MIS Quarterly, 319-340.
Deshpande, R., & Zaltman, G.(1982). Factor Affecting the?Use of Marketing Research Information. Journal of?Marketing Research, 19(1), 14-31.
Dennehy, D., Kasraian, L., O'Raghallaigh, P., Conboy, K.,?Sammon, D., & Lynch, P. (2019). A Lean Start-up?approach for developing minimum viable products in an established company. Journal of Decision?Systems, 28(3), 224-232.
Drucker, P. F.(1985). Innovation and Entrepreneurship:?Practice and Principles. New York: Harper and Row.
Eliashberg, J., & Robertson T. S.(1988). New Product?Preannuncing Behavior: A Market Signaling Study.?Journal of Marketing Research, 25(8), 282-292.
Elsbach, K. D., & Elofson G.(2000). How the Packaging of?Decision Explanations Affects Perceptions of?Trustworthiness. Academic Management, January, 43(1),?80-90.
Fang, J., Chen, L., Wang, X., & George, B.(2018). Not all?posts are treated equal: An empirical investigation of?post replying behavior in an online travel community.?Information & Management, 55(7), 890-900.
Farrell, J., & Saloner, G.(1986). Installed Base and?Compatibility: Innovation, Product Preannouncements,?and Predation. The American Economic Review, 73(5),?940-955.
Farquhar, P. H., & Partkanis, A. R.(1993). Decision?Structuring with Phantom Alternatives. Management?Science, 39(10), 1214-1226.
Flavian, C., Gurrea, R., & Orus, C.(2017). The influence of?online product presentation videos on persuasion and?purchase channel preference: The role of imagery?fluency and need for touch. Telematics and Informatics,?34(8), 1544-1556.
Fornell, C., & Larcker, D. F.(1981). Structural Equation?Models with Unobservable Variables and Measurement?Error: Algebra and Statistics. Journal of Marketing?Research, 18(3), 382-388.
Han, K. S., & Cho, J. H.(2017). The Effect of New Product?Preannouncing Convergence Strategy on Attitude and?Judgement Using Facebook Brand Fan Page. Journal of?the Korea Convergence Society, 8(3), 163-168.
Hirschman, E. C.(1980). Innovativeness, Novelty Seeking, and?Consumer Creativity. Journal of Consumer Research, 7(3), 283-295.
Hischman, E. C., & Holbrook, M. B.(1982). Hedonic?Consumption Emerging Concepts, Models, and?Proposition. Journal of Marketing, 46, 92-101.
Hoffman, D., & Novak, T. P.(1996). Marketing in hypermedia?computer-mediated environments: Conceptual foundations. Journal of Marketing, 60, 50-68.
Jaworski, B. J., & Kohli, A. K.(1993). Market Orientation:?Antecedents and Consequence. Journal of Marketing, 57(7), 53-70.
Jensen, J. D., King, A. J., Carcioppolo, N. & Davis, L.(2012).?Why are tailored messages more effective? A multiple?mediation analysis of a breast cancer screening?intervention. Journal of Communication, 62(5), 851-868.
Jeon, H. M., & Choi, H. M.(2017). Consumer's Acceptance on Mobile Delivery App Service: Focused on UTATU2. FoodService Industry Journal, 13(1), 67-82.
Jeong, D. Y.(2022). A Study on Consumer Behavior on Online Luxury Platforms using the Unified Theory of?Acceptance and Use of Technology: Focusing on the?Extended UTAUT(2) Theory. Fashion & Textile?Research Journal, 24(4), 386-398.
Jeong, E. Y.(2019). A study on the intention to reuse mobile?airline application: An application of the unified theory?of acceptance and use of technology 2(UTAUT 2)?model. Journal of Tourism Management Research.?23(2), 719-735.
Ji, Y. H., & Park, T. S.(2018). A study on the purchase?intention of mobile hotel reservation services in OTA?using Unified Theory of Acceptance and Use of?Technology (UTAUT): Verification of the moderating?effect of personal innovativeness. Korean Journal of?Hospitality & Tourism, 27(7), 217-233.
Jung, H. S.(2000). A Study on Characteristics of New Product?Preannouncing Strategy. ASIA MARKETING JOURNAL,?2(4), 1-12.
Jung, H. S.(2003). A Study of New Product Preannouncing?Advertising: Conceptual Overview and Empirical?Analysis on Consumer Innovativeness and Responses.?The Korean Journal of Advertising, 14(2), 185-208.
Jung, H. S.(2011). Signaling Quality with New Product?Preannouncements: Vaporware and the Role Reference?Quality. Journal of Business Research, 64(11),?1251-1258.
Kang, S. H., & Kim H. K.(2016). A Study on the User's?Acceptance and Use of Easy Payment Service -Focused on the Moderating Effect of Innovation Resistance-.?Management & Information Systems Review, 35(2),?167-183.
Kang, S. Y., Kim, I. S., & Kim, H. J.(2020). The Effect of?Attribute Positioning on Consumer's Diagnosticity and?Purchase Intension: Focused on Pre-announcing Ad of?High-tech Product. The Korean Journal of Advertising, 31(6), 129-155.
Kim C. H., & Hwang, E. R.(1997). The relationship between?the characteristics of word of mouth information and?the word of mouth effect. Advertising Research, (35),?55-77.
Kim, C. R., Lee, E. J., & Kwon, O. B.(2001). Impact of Web?Design Factors On Web: Based Auction Bidding.?Korean Journal of Marketing, 16(2), 17-47.
Kim, G. J.(2009). A Study on Acceptance Factor of Digital?Multimedia Broadcasting. Korean Journal of Journalism?& Communication Studies, 53(3), 296-323.
Kim, J., & You, J. H.(2021). Influences of Metaverse's?Characteristic Factors over Perceived Value and?Continuance Intention. Journal of Industrial Economics?and Business, 34(6), 1339-1362.
Kim, J., & You, J. H.(2022). Metaverse's Characteristic?Factors Affecting Word-of-Mouth Intention: Focused on Flow and Satisfaction. Knowledge Management?Research, 23(2), 99-122.
Kim, J. H., Kim, M., Park, M., & Yoo, J.(2021). How?interactivity and vividness influence consumer virtual?reality shopping experience: the mediating role of?telepresence. Journal of Research in Interactive?Marketing, 15(3), 502-525.
Kim, Y. E., & Yi, H. T.(2023). The Effects of Organizational?Orientation Factors of Startups on B2B Marketing?Capability, Competitive Advantage and Corporate?Performance: Moderating Effect of Government Support?Projects and Startups Growth Stage. Journal of channel?and retailing, 28(3), 91-134.
Koku, P. S.(1998). Information Management and the?Profitability of Firms in the Field of Medical?Technology. International Journal of Technology?Management, 15(3-5), 322-335.
Kreuter, W. M., & Wray, R. J.(2003). Tailored and Targeted?Health Communication: Strategies for Enhancing?Information Relevance. American Journal of Health?Behavior, 27(1), 227-232.
Lee, M. C., Chen, B. L., & Kim, J. H.(2013). The Effect of?Smart Phone Preannouncing Advertising: Focusd on Advertising Appeal Type, Regulatory Focus and?Product Innovativeness. Advertising Research, 96,?137-171.
Lee, H. H., Hwang, B. Y., & Gong, C. H.(2017). A Study on the Factors that Determine the Initial Success of?Start-Up. Asia-Pacific Journal of Business Venturing?and Entrepreneurship, 12(1), 1-13.
Lee, H. Y., & Park, K. I.(2020). Spread of Japanese hardware?startups (manufacturing ventures) and win-win?cooperation with small and medium-sized manufacturing?industries. Trade Focus, 44, 1-33.
Lee, S, H., & Noh, S. H.(2014). A study on the success factors of ICT Convergence type-specific start-up?enterprise: mainly the case study. Journal of Digital?Convergence, 12(12), 203-215.
Lee, T. Y., & Heo, C. M.(2019). A Study on the Influence of?Acceptance Factors of ICT Convergence Technology on the Intention of Acceptance in Agriculture: Focusing on the Moderating Effect of Innovation Resistance. Journal?of Digital Convergence, 17(9), 115-126.
Lee, Y. S., Lee, S. J., & Shin, H. J.(2018). An Investigation?of Entrepreneurial Motivation and Job Creation by New?Business Establishments in Seoul. Korean Management?Review, 47(4), 783-805.
Lee, W. J., & Song, Y. T.(2005). The Effect of Interactivity?and Flow on Acceptance Intention of Preannounced?mobile phone supporting DMB Service.?Telecommunications Review, 15(5), 723-737.
Le Nagard-Assayag, E., & Manceau, D.(2001). Modeling the?impact of product preannouncements in the context of?indirect network externalities. International Journal of?Research in Marketing, 18(3), .203-219.
Lilly, B., & Walters, R.(1997). Toward a Model of New?Product Preannouncement Timing. Journal of Product?Innovation Management, 14(1), 4-20.
Lim, H. G., Choi, W. I., & Kim, S. J.(1998). A Study on Difference of New Product Preannouncement as Size of?Corporates. Korean Jouranl of Business Administration, (19), 521-547.
Martins, C. I.(2013). Exploring digital music online: user acceptance and adoption of online music services. Doctoral?dissertation, Universidade de Lisboa(Portugal).
Ministry of SMEs and Startups(2022). Annual Start-up Busines?s Trends Announcement. Retrieved (2023. 04. 08) from?https://blog.naver.com/bizinfo1357/222655906269.
Moenaert, R. K., & Souder, W. M.(1990). An Analysis of the?Use of Extrafunctional Information by Rand D and?Marketing Personnel: Review and Model. Journal of?product Innovation Management, 7, 213-229.
Nisbett, R. E., & Ross, L.(1980). Human Inference: Strategies?and Shortcomings of Social Judgement. Englewood?Cliffs, NJ, Prentice-Hall.
Oh., J. C.(2010). Factors of Internet Service Acceptance: A?Revaluation of UTAUT Model. Korean Management?Review, 39(1), 55-79.
Ong, J., Poong, Y. S., & Ng, T. H.(2008). 3G services?adoption among university students: Diffusion of?innovation theory. Communications of the IBIMA, 3,?114-121.
Park, S. W., Kim, Y. J., & Song, I. B.(2022). Effect of start-up?support projects on the performance of start-up?companies: Focusing on companies that benefit from?start-up support projects. Journal of the Korean?Entrepreneurship Socieity, 17(2), 215-236.
Park, S. Y., & Cho, H. S.(2021). Determinants Affecting Mass?Production of Global Start-up: Focusing on Hardware?Start-up Prototypes. International Commerce and?Information Review, 23(3), 293-316.
Porter, C. E., & Donthu, N.(2006). Using the technology?acceptance model to explain how attitudes determine?Internet usage: The role of perceived access barriers?and demographics. Journal of Business Research, 59,?999-1007.
Rabino, S., & Moore, T. E.(1989). Managing New Product?Announcements in the Computer Industry. Industrial?Marketing Management, 18, 35-43.
Raman, A., & Don, Y.(2013). Preservice teachers' acceptance?of learning management software: An application of the?UTAUT2 model. International Education Studies, 6(7).?157-164.
Raymond, G.(1985). Easy Numbers. Journal of marketing, 138(8), 180-181.
Rhee, D. Y., & Ha, K. S.(2014). The Effect of New Product?Development Activity on New Product Development?Performance. Asia-Pacific Journal of Business?Venturing and Entrepreneurship, 9(6), 183-198.
Robertson, T., Eliashberg, J., & Talia R.(1995). New Product?Announcement Signals and Incumbent Reactions.?Journal of Marketing, 59(3), 1-15.
Roh, M. J.(2015). Effects on Usefulness of Personalized?Advertising upon Perceived Relevance and Inferences of Manipulative Intent: The Moderating Effect of?Privacy Invasion Experiences. Journal of Marketing?Studies, 23(3), 25-52.
Seol, D. C., & Park, C. W.(2020). A Study on the Factors?Influencing Technology Innovation Capability on the?Knowledge Management Performance of the Company:?Focused on Government Small and Medium Venture?Business R&D Business. Asia-Pacific Journal of?Business Venturing and Entrepreneurship, 15(4),?193-216.
Seol, M. H., & Choi, J. I.(2022). An Exploratory Study on the?Social Value of Start-Up: Focusing on the Start-Up?Support System. Journal of the Korean?Entrepreneurship Socieity, 17(2), 171-188.
Son, H. J., Lee, S. W., & Cho, M. H.(2014). Influential Factors?of College Students' Intention to Use Wearable Device:?An Application of the UTAUT2 Model. Korean?Journal of Communication & Information, 7-33.
Song, Y. T.(2007). The effects of preannouncement on word of?mouth diffusion in online community: investigating the?influence of the characteristics of preannouncing?information. Doctoral thesis, Seoul National University?Graduate School.
Song, Y. T.(2008). The Effects of Information Characteristics?to Word of Mouth Diffusion Activities under?Preannouncing Context: Focusing on On-line?Community. Journal of Industrial Innovation, 24(3),?65-89.
Stell, R., & Paden, N.(1999). Vicarious Exploration and?Catalog Shopping: a Preliminary Investigation. Journal?of Consumer Marketing, 16(4), 332-346.
Steuer, J.(1992). Defining Virtual Reality: Dimensions?Determining Telepresence. Journal of Communication, 42(4), 73-93.
Sundar, S. S., & Kalyanaraman, S.(2004). Arousal, memory,?and impression-formation effects of animation speed in?web advertising. Journal of Advertising, 33(1), 7-17.
Sundstrom, M., Hjelm-Lidholm, S., & Radon, A.(2019).?Clicking the boredom away: Exploring impulse fashion?buying behavior online. Journal of Retailing and?Consumer Services, 47, 150-156.
Sutanto, J., Palme, E., Tan, C. H., & Phang, C. W.(2013).?Addressing the personalization-privacy paradox: An?empirical assessment from a field experiment on smartphone users. MIS quarterly. 37(4), 1141-1164.
Van de Ven, A. H., & Ferry, D. L.(1980). Measuring and?assessing organizations. John Wiley & Sons.
Venkatesh, V., & Davis, F. D.(2000). A theoretical extension?of the technology acceptance model: Four longitudinal?field studies. Management Science, 46(2), 186-204.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F.?D.(2003). User acceptance of information technology:?Toward a unified view. MIS Quarterly, 425-478.
Venkatesh, V., Thong, J. Y., & Xu, X.(2012). Consumer?acceptance and use of information technology:?extending the unified theory of acceptance and use of?technology. MIS Quarterly, 157-178.
Wang, C. L.(2021). New frontiers and future directions in?interactive marketing: inaugural Editorial. Journal of?Research in Interactive Marketing, 15(1), 1-9.
Wang, X., Liu, Y., Wang, S., & Chen, H. A.(2022). Keep it?vague? New product preannouncement, regulatory?focus, and word-of-mouth. Journal of Retailing and?Consumer Services, 65, 102847.
Webster, J., & Martocchio, J. J.(1982). Micro Computer?Playfulness: Development of a Measure with Workplace?Implications. MIS Quarterly, (16)2, 201-226.
Wilton, P. C., & J. G. Myers(1986). Task, Expectancy, and?Information Assessment Effects in Information?Utilization Processes. Journal of Consumer Research, 12(3). 469-485.
Womack, J. P., Jones, D. T., & Roos, D.(1991). The machine?that changed the world: How Japan's secret weapon in?the global auto wars will revolutionize western?industry. New York: HarperPerennial.
Wu, Y., Balasubramanian, S., & Mahajan, V.(2004). When Is a Preannounced New Product Likely to Be Delayed.?Journal of Marketing, 68(4), 101-113.
Yoon, A. R., & Jung, H. S.(2022). An Empirical Verification?Study of Delay Effects and Disconfirmation Effects.?Journal of Product Research, 40(2), 89-93.
Zhang, K. Z., Xu, H., Zhao, S., & Yu, Y.(2018). Online?reviews and impulse buying behavior: the role of?browsing and impulsiveness. Internet Research, 28(3),?522-543.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.